Laubach Literacy: Eforbe & After
This was a billboard produced to speak directly to those dealing with illiteracy issues and to raise awareness for the Laubach Literacy group. It was an award winner for the Young Creatives Competition at this years ICE Awards in Halifax, Nova Scotia, Canada.
Art Director: Matthew Pearn
Copywriter: Steve Wallace



14 Comments
again ?
They never learn...
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
where else did you see it?
where else have you seen it?
It's great idea, I don't understand why you are writing "again"??
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because this have been done so many times
for foreign language school :"before - après"
for anti aging lotion, and more, and more...
Not fresh at all
Deja vu http://adsoftheworld.com/media/print/inlingua_language_school_before_a...
not impressive at all..
| Everartz |
once again, the teeth come out on ads of the world. a bunch of whiners who likely don't have their own work posted on here... this idea is solid. unfortunately, it's impossible to be able to see every ad done everywhere in the world.
si el aviso es bueno (lo cual no creo que sea este el caso) no hace falta que pongas que ganó un premio, la gente que sabe de publicidad es capaz de darse cuenta perfectamente si merece uno o no.
It is not a right idea for illiteracy, but for dyslecsy.
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Jumo,
Art Director FP7 Morocco
I dig it.
I agree this would be better as an ad for dyslexia
maybe if the letters were backwards.