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Laubach Literacy: Eforbe & After

Laubach Literacy: Eforbe & After
Your rating: None Average: 6.8 (40 votes)

This was a billboard produced to speak directly to those dealing with illiteracy issues and to raise awareness for the Laubach Literacy group. It was an award winner for the Young Creatives Competition at this years ICE Awards in Halifax, Nova Scotia, Canada.

Art Director: Matthew Pearn
Copywriter: Steve Wallace

14 Comments

Davai's picture 559 pencils

again ?

Juan Cabral's picture 713 pencils

They never learn...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
9

where else did you see it?

Guest's picture

where else have you seen it?

mikeelrapido's picture 1943 pencils

It's great idea, I don't understand why you are writing "again"??

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Guest's picture

because this have been done so many times

for foreign language school :"before - après"
for anti aging lotion, and more, and more...

Not fresh at all

Guest's picture
everartz's picture 7251 pencils

not impressive at all..

| Everartz |

Guest's picture
8

once again, the teeth come out on ads of the world. a bunch of whiners who likely don't have their own work posted on here... this idea is solid. unfortunately, it's impossible to be able to see every ad done everywhere in the world.

Guest's picture
2

si el aviso es bueno (lo cual no creo que sea este el caso) no hace falta que pongas que ganó un premio, la gente que sabe de publicidad es capaz de darse cuenta perfectamente si merece uno o no.

Jumo's picture 598 pencils
2

It is not a right idea for illiteracy, but for dyslecsy.

---
Jumo,
Art Director FP7 Morocco

braindance's picture 36 pencils
5

I dig it.

Guest's picture

I agree this would be better as an ad for dyslexia

Guest's picture

maybe if the letters were backwards.

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