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Eforbe & After

Published/Aired: 
October 2009
Description: 

This was a billboard produced to speak directly to those dealing with illiteracy issues and to raise awareness for the Laubach Literacy group. It was an award winner for the Young Creatives Competition at this years ICE Awards in Halifax, Nova Scotia, Canada.

Art Director: Matthew Pearn
Copywriter: Steve Wallace

Comments (14)

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Highest Rated

Guest's picture
Guest

maybe if the letters were backwards.

Davai's picture
Davai
Activity Score 618

again ?

Juan Cabral's picture
Juan Cabral
Activity Score 709

They never learn...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

where else did you see it?

Guest's picture
Guest

where else have you seen it?

mikeelrapido's picture
mikeelrapido
Activity Score 1929

It's great idea, I don't understand why you are writing "again"??

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Guest's picture
Guest

because this have been done so many times

for foreign language school :"before - après"
for anti aging lotion, and more, and more...

Not fresh at all

everartz's picture
everartz
Activity Score 7609

not impressive at all..

| Everartz |

Guest's picture
Guest

once again, the teeth come out on ads of the world. a bunch of whiners who likely don't have their own work posted on here... this idea is solid. unfortunately, it's impossible to be able to see every ad done everywhere in the world.

Guest's picture
Guest

si el aviso es bueno (lo cual no creo que sea este el caso) no hace falta que pongas que ganó un premio, la gente que sabe de publicidad es capaz de darse cuenta perfectamente si merece uno o no.

Jumo's picture
Jumo
Activity Score 592

It is not a right idea for illiteracy, but for dyslecsy.

---
Jumo,
Art Director FP7 Morocco

braindance's picture
braindance
Activity Score 36

I dig it.

Guest's picture
Guest

I agree this would be better as an ad for dyslexia

Guest's picture
Guest

maybe if the letters were backwards.

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