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Swipe more. Get more.

Agency: 
Published/Aired: 
September 2010
Description: 

Challenge: Promote Landmark's Lifestyle Inner Circle Card, a membership card wherein every time you make purchases and swipe your card, you gain points, allowing you to win other products in the store.

Execution: Bags, furniture, shoes etc. were lazer-cut into the posters, literally giving the impression that the more you swipe the card, the more you stand to win. The actual Inner Circle card was then placed in the grooves, so that customers could even interact with the communication.

Result: The "Swipe more. Get more" communication stood apart from hundreds of other promo posters in the store and conversion of customers into the loyalty program increased twofold during the promotion period.

Outdoor advertisment created by JWT, India for Landmark, within the category: Retail Services.

Swipe more. Get more.

Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil kumar
Art Director: Kanickraj samuel
Copywriter: Rohan kodialbail
Illustrator: Kanickraj Samuel
Photographer: Jaggi
Additional credits: Tapas guha

Comments (3)

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Highest Rated

Kriativity's picture
Kriativity
Activity Score 414

smart and sassy..

soryana's picture
soryana
Activity Score 155

It's a nice idea

yes

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

well crafted and balanced add.
like its color sense, space division
to good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Kriativity's picture
Kriativity
Activity Score 414

smart and sassy..

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