Landmark group, Lifestyle inner Circle card: Swipe more. Get more.
Swipe more. Get more.
Challenge: Promote Landmark's Lifestyle Inner Circle Card, a membership card wherein every time you make purchases and swipe your card, you gain points, allowing you to win other products in the store.
Execution: Bags, furniture, shoes etc. were lazer-cut into the posters, literally giving the impression that the more you swipe the card, the more you stand to win. The actual Inner Circle card was then placed in the grooves, so that customers could even interact with the communication.
Result: The "Swipe more. Get more" communication stood apart from hundreds of other promo posters in the store and conversion of customers into the loyalty program increased twofold during the promotion period.
Advertising Agency: JWT, Bangalore, India
Creative Director: Senthil kumar
Art Director: Kanickraj samuel
Copywriter: Rohan kodialbail
Illustrator: Kanickraj Samuel
Additional credits: Tapas guha
Published: September 2010