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Zoo

Agency: 
Published/Aired: 
March 2009
Description: 
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Director: Renê Bionor
Copywriters: Dan Zecchinelli
Creative Director: Dan Zecchinelli
Photography: Pedro Gravatá

Comments (25)

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Highest Rated

Endeio's picture
Endeio
Activity Score 270

Average as an ambient. And as a concept: yes, it's done to death.

NastyJester's picture
NastyJester
Activity Score 740

Lovely publicity stunt.

My only question is, how come all 4-by-4 adverts universally feature some kind of link to the jungle, or wilderness, or mountain paths or snow covered wasteland or expansive deserts? Has anybody actually ever bought a Land Rover for the sole purpose of trekking into the wild? Because most of the fuckers I've seen are driven by single mothers dragging their screaming brats to school, bullying their way through the traffic with their undeserved sense of elitism and complete disregard to all other drivers.

Stevil's picture
Stevil
Activity Score 108

Wow! A little resentment?!? The model that is shown is typically used for actual off road, rough terrain trekking. In fact there are more Land Rovers in remote places and undeveloped areas of the world than there are in urban and suburban areas. Yes the models we see on the road, are usually owned by upper middle class suburbanites. However, I think your narrow stereotype is a little harsh! Maybe some of them deserve their elite status. Ha. Save your political statements for a political blog. Ads here, just ads... Cheers!

NastyJester's picture
NastyJester
Activity Score 740

You drive one yourself, don't you? No need to take such offense! (You fuel guzzling, self-important little prick.)

Seriously though, just read the ad rationale for me, will you? You'll find phrases such as "economy section" and "high income readers". That's where my 'narrow stereotype' came from (and hell, we all work in advertising here... stereotype is synonymous with target audience).

My question, put simply so that you don't get all upset, was: do high income people buy these beasts for the purpose of outdoor adventure, or just to make themselves look interesting and bully the road?

In your case, I think I already know the answer.

Stevil's picture
Stevil
Activity Score 108

Actually I drive a 97 Toyota Corolla to and from work everyday. My wife has a 2007 Toyota Highlander Hybrid!!! I took no personal offense from your original comment... I do, however, take offense by your "in need of anger management" rant above! Really!?! Really!?! Are you serious?

My reply to your original comment was in no way such a personal attack on you sir. I was just playing devil's advocate by using some common sense and facts in a professional counter point. I'm sorry that you cannot do the same without inserting a foul string of insults. Good Day.

Wordnerd's picture
Wordnerd
Activity Score 6692

yeah that's right. but boring people buy these monsters to make their life seem more exciting to others. ever heard of 'dirt in a can' for suv's? ;)

Guest's picture
Guest

Yeah she's a goodin'

Guest's picture
Guest

Grande idéia. Incrível.
Qualquer agência que atende Land Rover poderia ter feito.
Parabéns.

Stevil's picture
Stevil
Activity Score 108

This works great in the zoo. Even though most won't be on safari with their Land Rover, it gives them a sense of fantasy to know that they could. It helps people have an emotional reaction the the product... which is what a good ad should do.

Mantufayo's picture
Mantufayo
Activity Score 580

Good work! i just want to add some mud

Guest's picture
Guest

yalisimaaaaaaaaaaa

Guest's picture
Guest

Didn't like it. It's obvious a Land Rover is not an animal. If the car were in a parking lot...

Stevil's picture
Stevil
Activity Score 108

Obviously the Land Rover is not an animal!?! It's an analogy. Why in a parking lot? What they are trying to say is that the Land Rover's natural habitat is in the wild, so the only way for you to see one up close is in a zoo. The message would get lost in a parking lot. It's the novelty that makes it work. Cheers!

corndogfuneral's picture
corndogfuneral
Activity Score 1053

NIce placement

Guest's picture
Guest

" So wild, it's like an animal"...old ad to me. So so.

ORISHAS76's picture
ORISHAS76
Activity Score 344

me gusta!!!!!

sirvan's picture
sirvan
Activity Score 29860

Awesome.

+++

"I love some things, and don't love some other things."

missed my turn's picture
missed my turn
Activity Score 426

I could even see it just placed into one of the animals' cages as scenery to create the same feel. Just plop one into the lion habitat.

Big-gun's picture
Big-gun
Activity Score 56
Guest's picture
Guest

not the same, mate. the zoo's the difference. excellent work guys.

joelapompe's picture
joelapompe
Activity Score 3830

Done in 2001!
http://www.joelapompe.net/2009/04/30/game-rover/
learn your classics...

Guest's picture
Guest

We did this about four years ago for Ford Truck, just at a ranch instead of a zoo. Glad you liked our concept.

theanc's picture
theanc
Activity Score 2783

Very nice placement.

LucasPS's picture
LucasPS
Activity Score 523

Great, i´ll throw my hole bag of zoofood to this!!! :D

Endeio's picture
Endeio
Activity Score 270

Average as an ambient. And as a concept: yes, it's done to death.

Endeio's picture
Endeio
Activity Score 270

Average as an ambient. And as a concept: yes, it's done to death.

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