Land Rover: Zoo

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Director: Renê Bionor
Copywriters: Dan Zecchinelli
Creative Director: Dan Zecchinelli
Photography: Pedro Gravatá
Released: March 2009

25 comments

NastyJester's picture
NastyJester
744 pencils

Lovely publicity stunt.

My only question is, how come all 4-by-4 adverts universally feature some kind of link to the jungle, or wilderness, or mountain paths or snow covered wasteland or expansive deserts? Has anybody actually ever bought a Land Rover for the sole purpose of trekking into the wild? Because most of the fuckers I've seen are driven by single mothers dragging their screaming brats to school, bullying their way through the traffic with their undeserved sense of elitism and complete disregard to all other drivers.

Stevil's picture
Stevil
108 pencils

Wow! A little resentment?!? The model that is shown is typically used for actual off road, rough terrain trekking. In fact there are more Land Rovers in remote places and undeveloped areas of the world than there are in urban and suburban areas. Yes the models we see on the road, are usually owned by upper middle class suburbanites. However, I think your narrow stereotype is a little harsh! Maybe some of them deserve their elite status. Ha. Save your political statements for a political blog. Ads here, just ads... Cheers!

NastyJester's picture
NastyJester
744 pencils

You drive one yourself, don't you? No need to take such offense! (You fuel guzzling, self-important little prick.)

Seriously though, just read the ad rationale for me, will you? You'll find phrases such as "economy section" and "high income readers". That's where my 'narrow stereotype' came from (and hell, we all work in advertising here... stereotype is synonymous with target audience).

My question, put simply so that you don't get all upset, was: do high income people buy these beasts for the purpose of outdoor adventure, or just to make themselves look interesting and bully the road?

In your case, I think I already know the answer.

Stevil's picture
Stevil
108 pencils

Actually I drive a 97 Toyota Corolla to and from work everyday. My wife has a 2007 Toyota Highlander Hybrid!!! I took no personal offense from your original comment... I do, however, take offense by your "in need of anger management" rant above! Really!?! Really!?! Are you serious?

My reply to your original comment was in no way such a personal attack on you sir. I was just playing devil's advocate by using some common sense and facts in a professional counter point. I'm sorry that you cannot do the same without inserting a foul string of insults. Good Day.

Wordnerd's picture
Wordnerd
6660 pencils

yeah that's right. but boring people buy these monsters to make their life seem more exciting to others. ever heard of 'dirt in a can' for suv's? ;)

Guest's picture
Guest

Yeah she's a goodin'

Guest's picture
Guest

Grande idéia. Incrível.
Qualquer agência que atende Land Rover poderia ter feito.
Parabéns.

Stevil's picture
Stevil
108 pencils

This works great in the zoo. Even though most won't be on safari with their Land Rover, it gives them a sense of fantasy to know that they could. It helps people have an emotional reaction the the product... which is what a good ad should do.

Mantufayo's picture
Mantufayo
580 pencils

Good work! i just want to add some mud

Guest's picture
Guest

yalisimaaaaaaaaaaa

Guest's picture
Guest

Didn't like it. It's obvious a Land Rover is not an animal. If the car were in a parking lot...

Stevil's picture
Stevil
108 pencils

Obviously the Land Rover is not an animal!?! It's an analogy. Why in a parking lot? What they are trying to say is that the Land Rover's natural habitat is in the wild, so the only way for you to see one up close is in a zoo. The message would get lost in a parking lot. It's the novelty that makes it work. Cheers!

corndogfuneral's picture
corndogfuneral
1053 pencils

NIce placement

Guest's picture
Guest

" So wild, it's like an animal"...old ad to me. So so.

ORISHAS76's picture
ORISHAS76
344 pencils

me gusta!!!!!

sirvan's picture
sirvan
29870 pencils

Awesome.

+++

"I love some things, and don't love some other things."

missed my turn's picture
missed my turn
426 pencils

I could even see it just placed into one of the animals' cages as scenery to create the same feel. Just plop one into the lion habitat.

Guest's picture
Guest

not the same, mate. the zoo's the difference. excellent work guys.

Guest's picture
Guest

We did this about four years ago for Ford Truck, just at a ranch instead of a zoo. Glad you liked our concept.

theanc's picture
theanc
2781 pencils

Very nice placement.

LucasPS's picture
LucasPS
523 pencils

Great, i´ll throw my hole bag of zoofood to this!!! :D

Endeio's picture
Endeio
270 pencils

Average as an ambient. And as a concept: yes, it's done to death.

Endeio's picture
Endeio
270 pencils

Average as an ambient. And as a concept: yes, it's done to death.

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