Land Rover: Zoo
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Director: Renê Bionor
Copywriters: Dan Zecchinelli
Creative Director: Dan Zecchinelli
Photography: Pedro Gravatá
Released: March 2009
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25 Comments
Lovely publicity stunt.
My only question is, how come all 4-by-4 adverts universally feature some kind of link to the jungle, or wilderness, or mountain paths or snow covered wasteland or expansive deserts? Has anybody actually ever bought a Land Rover for the sole purpose of trekking into the wild? Because most of the fuckers I've seen are driven by single mothers dragging their screaming brats to school, bullying their way through the traffic with their undeserved sense of elitism and complete disregard to all other drivers.
Wow! A little resentment?!? The model that is shown is typically used for actual off road, rough terrain trekking. In fact there are more Land Rovers in remote places and undeveloped areas of the world than there are in urban and suburban areas. Yes the models we see on the road, are usually owned by upper middle class suburbanites. However, I think your narrow stereotype is a little harsh! Maybe some of them deserve their elite status. Ha. Save your political statements for a political blog. Ads here, just ads... Cheers!
You drive one yourself, don't you? No need to take such offense! (You fuel guzzling, self-important little prick.)
Seriously though, just read the ad rationale for me, will you? You'll find phrases such as "economy section" and "high income readers". That's where my 'narrow stereotype' came from (and hell, we all work in advertising here... stereotype is synonymous with target audience).
My question, put simply so that you don't get all upset, was: do high income people buy these beasts for the purpose of outdoor adventure, or just to make themselves look interesting and bully the road?
In your case, I think I already know the answer.
Actually I drive a 97 Toyota Corolla to and from work everyday. My wife has a 2007 Toyota Highlander Hybrid!!! I took no personal offense from your original comment... I do, however, take offense by your "in need of anger management" rant above! Really!?! Really!?! Are you serious?
My reply to your original comment was in no way such a personal attack on you sir. I was just playing devil's advocate by using some common sense and facts in a professional counter point. I'm sorry that you cannot do the same without inserting a foul string of insults. Good Day.
yeah that's right. but boring people buy these monsters to make their life seem more exciting to others. ever heard of 'dirt in a can' for suv's? ;)
Yeah she's a goodin'
Grande idéia. Incrível.
Qualquer agência que atende Land Rover poderia ter feito.
Parabéns.
This works great in the zoo. Even though most won't be on safari with their Land Rover, it gives them a sense of fantasy to know that they could. It helps people have an emotional reaction the the product... which is what a good ad should do.
Good work! i just want to add some mud
yalisimaaaaaaaaaaa
Didn't like it. It's obvious a Land Rover is not an animal. If the car were in a parking lot...
Obviously the Land Rover is not an animal!?! It's an analogy. Why in a parking lot? What they are trying to say is that the Land Rover's natural habitat is in the wild, so the only way for you to see one up close is in a zoo. The message would get lost in a parking lot. It's the novelty that makes it work. Cheers!
NIce placement
" So wild, it's like an animal"...old ad to me. So so.
me gusta!!!!!
www.joancordoves.blogspot.com
Awesome.
+++
"I love some things, and don't love some other things."
I could even see it just placed into one of the animals' cages as scenery to create the same feel. Just plop one into the lion habitat.
http://justkiddingbutseriously.wordpress.com/
Jeep did this before
http://adsoftheworld.com/media/ambient/jeep_escape_installation?size=_...
not the same, mate. the zoo's the difference. excellent work guys.
Done in 2001!
http://www.joelapompe.net/2009/04/30/game-rover/
learn your classics...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
We did this about four years ago for Ford Truck, just at a ranch instead of a zoo. Glad you liked our concept.
Very nice placement.
Believe in Jesus - http://cargocollective.com/augustojesus
Great, i´ll throw my hole bag of zoofood to this!!! :D
Todos somos ignorantes, pero no todos ignoramos lo mismo.
Average as an ambient. And as a concept: yes, it's done to death.
Average as an ambient. And as a concept: yes, it's done to death.