Land Rover: Twist

Freelander 2. Overcome all obstacles.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Directors: Sandro Martini, Márcio Doti
Copywriters: Dan Zecchinelli, Leandro Neves

13 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

But, but...that's not an obstacle! Any car can do that.

fotdot's picture
fotdot
673 pencils

I've never see a road like that.

Dzsoi's picture
Dzsoi
6312 pencils

Does this car have 3 wheels in front and 3 in back (left, right & middle)? That would do the trick.

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

I like the idea, but not the trick of twisting the road like that. Bit forced. Could have been better. Still, not bad though.

Billoughsby's picture
Billoughsby
5091 pencils

Very low impact trick. I'm not feelin' the glory.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Knickers twist like that, not roads.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Pombooie's picture
Pombooie
407 pencils

There are a lot of people who's knickers get in a twist over ads. Would love to see the work that they produce. What about it Billloughsby? Or Anonymous Author? Dzsoi? Come on, there must be one of you willing to post your creative genius for critique? What about you LeeHarvey, or are you too busy sitting on a grassy knoll somewhere? Fotdot?

Guest's picture
Guest

too defensive and a bit arrogant.

hey, they just criticize. for the sake of this site. how come you do want only those positive comments? i suppose you're one of the guys who've done this ad or a fanboy

Dzsoi's picture
Dzsoi
6312 pencils

Sorry, my friend...
1, You completely misunderstand the function of this site. Visitors (members & even guests) are here to see fresh ads from all over the world and express their opinion on them - and agencies are able to get professional and not so professional feedbacks on their work, that is why they post here (and to spread their fame of course).
2, You would have been partially right if I had told off most of the ads on this site... but this is just not true.

P.S.: because it's Christmas and I'm a kind guy, I show you a rather ugly, 1.0 layout with one of my ideas and my copy (I am a copywriter & it was made for a skin cancer screening company) so you can throw all your frustration on it:
http://kepfeltoltes.hu/101217/expect_www.kepfeltoltes.hu_.jpg

Billoughsby's picture
Billoughsby
5091 pencils

Help is just a phone call away, Pombooie.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
3045 pencils

It's far too late to help him, Billyboy.

razadxb's picture
razadxb
30 pencils

i drive a ford fiesta and do all those stunts all the time. mumbai roads are such...6 times down 7 times up ;)

evikRAM's picture
evikRAM
349 pencils

great concept..!!

!! जय श्रीराम !!

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