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Land Rover: Road

Land Rover: Road
Your rating: None Average: 5.8 (22 votes)

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Directors: Márcio Doti, Sandro Martini
Copywriters: Dan Zecchinelli, Leandro Neves
Creative Director: Dan Zecchinelli
Photography: Stock
Digital Retouching: Aderson Fagundes
Released: February 2009

The billboard vinyl was actually twisted.

Comments

pork_eater's picture 509 pencils

super absorbant road ?

NastyJester's picture 746 pencils

I've lost count of the times I've been driving along, minding my own business, only to discover that some young prankster has twisted the fucking tarmac again. Honestly, I feel like writing to the council.

There's an idea here, and I love the thought of using the actual sky to emphasise the height of the drop off. But why did the road have to be twisted? Couldn't you have split the billboard, or just shown the sides of the road dangerously crumbling away?

corndogfuneral's picture 1053 pencils
4

A little weird.

Tonits's picture 349 pencils
2

Nah

mikezarek's picture 2 pencils

Same ad, made by an another brazilian agency.

http://www.ccsp.com.br/novo/pop_pecas.php?id=13497

Guest's picture

The meaning of this completely escapes me.

bryan9's picture 110 pencils

Interesting

Endeio's picture 229 pencils

I like it.

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