Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Directors: Márcio Doti, Sandro Martini
Copywriters: Dan Zecchinelli, Leandro Neves
Creative Director: Dan Zecchinelli
Photography: Stock
Digital Retouching: Aderson Fagundes
Released: February 2009
The billboard vinyl was actually twisted.
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Comments
super absorbant road ?
I've lost count of the times I've been driving along, minding my own business, only to discover that some young prankster has twisted the fucking tarmac again. Honestly, I feel like writing to the council.
There's an idea here, and I love the thought of using the actual sky to emphasise the height of the drop off. But why did the road have to be twisted? Couldn't you have split the billboard, or just shown the sides of the road dangerously crumbling away?
A little weird.
Nah
Same ad, made by an another brazilian agency.
http://www.ccsp.com.br/novo/pop_pecas.php?id=13497
The meaning of this completely escapes me.
Interesting
I like it.