Lancia Delta Autoparking System: Newspaper

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisors: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographer: Ebo Fraterman

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24 comments

everartz's picture
everartz
7613 pencils

unbelievable waste of money for such a lame and idiotic idea.. sorry but this doesnt work at all, you know at all!!!!
anybody can ignorantly park his car for 10 minutes like that and claim to be reading the newspaper... this is bad...

| Everartz |

morse's picture
morse
15972 pencils

I have to agree with you.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

The car is not parked. It is parkING.

Guest's picture
Guest

I think you're missing the point: it's not whether the feature works or not, it's whether the ad is effective. I like it.

Guest's picture
Guest

liking it doesn't mean it's effective.

Guest's picture
Guest

this one should be a woman putting some makeup... RLZ

Primitive's picture
Primitive
122 pencils

why the blur on the wheels? is it that fast in auto parking???


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture
Guest

I think the ad is far too obvious. How did make it to bronze in cannes?

Guest's picture
Guest

It's such an obvious idea with even more obvious execution. There's nothing new here. Not a thing. How did this make it to the bronze in cannes? Or maybe there's something I don't see here, some hidden message. Someone please explain?

Guest's picture
Guest

why not using a drunk driver til drop in a car....

shahid.h's picture
shahid.h
256 pencils

pretty lame..

Guest's picture
Guest

solidarity with iranian students oppressed by the regime
solidarité avec les étudiants iraniens opprimés par le régime
solidarietà agli studenti iraniani oppressi dal regime
solidaridad con los estudiantes iranies oprimidos por el régimen
solidariedade com os estudantes iranianos oprimidos pelo regime
Solidarität mit unterdrückten iranischen Studenten durch das Regime
солидарности с иранскими студентами угнетают режима

Guest's picture
Guest

It´s an easy and simple idea that not rules

alexander_bickov's picture
alexander_bickov
3279 pencils

I think I saw somewhere like this

Guest's picture
Guest

worthy of cannes? noooooo. but still, c'mon, it's cute.

Guest's picture
Guest

huge conflict between you and the cannes jury then :-)

Guest's picture
Guest

pretty much between the cannes jury and reality, actually. ;-)

Guest's picture
Guest

yeah, cannes jury is very well known for their bad taste. They're recruted like this: this guy has no clue what a good ad is, let's make him judge stuff!
jurys opinion is creating the reality of bad and good ads. This reality doesn't exist apart of their judgement. If you don't agree with their judgement: you are irrelevant.
Advertising is not art. There is no TRUE beauty in ads. The notion of GOOD AD is being constantly defined (by the jurys and by the clients).
It's a outdoor bronze lion: then it's an excellent ad for outdoor, with a simple concept, and good execution. It's not amazing. It's not brilliant. It's not a hit. It's just good.:-)
Stay humble when judging people's work, and especially jurys work.

Guest's picture
Guest

It would never make through our legal department so you have to give them some credit for this.

Guest's picture
Guest

simple and funny poster

Guest's picture
Guest

naaaaaaa, bad art.....

LeeMoh's picture
LeeMoh
424 pencils

Sometimes I don't get these Cannes guys... how do they award such an obvious and lame thing?

michelangelo's picture
michelangelo
660 pencils

the idea is there... the image killed it with some really bad art direction... same news page... wrong lighting... blurrr should have been on the front wheels not the rear... well...

mockingbird's picture
mockingbird
238 pencils

nice ad.spot on.

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