Lancia Delta Autoparking System: Newspaper
Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser's Supervisors: Olivier François, Arnaud Belloni, Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographer: Ebo Fraterman
24 Comments
unbelievable waste of money for such a lame and idiotic idea.. sorry but this doesnt work at all, you know at all!!!!
anybody can ignorantly park his car for 10 minutes like that and claim to be reading the newspaper... this is bad...
| Everartz |
I have to agree with you.
What hath God wrought
The car is not parked. It is parkING.
I think you're missing the point: it's not whether the feature works or not, it's whether the ad is effective. I like it.
liking it doesn't mean it's effective.
this one should be a woman putting some makeup... RLZ
why the blur on the wheels? is it that fast in auto parking???
Dont waste your life taking care of It...
http://mosab.250free.com
I think the ad is far too obvious. How did make it to bronze in cannes?
It's such an obvious idea with even more obvious execution. There's nothing new here. Not a thing. How did this make it to the bronze in cannes? Or maybe there's something I don't see here, some hidden message. Someone please explain?
why not using a drunk driver til drop in a car....
pretty lame..
solidarity with iranian students oppressed by the regime
solidarité avec les étudiants iraniens opprimés par le régime
solidarietà agli studenti iraniani oppressi dal regime
solidaridad con los estudiantes iranies oprimidos por el régimen
solidariedade com os estudantes iranianos oprimidos pelo regime
Solidarität mit unterdrückten iranischen Studenten durch das Regime
солидарности с иранскими студентами угнетают режима
It´s an easy and simple idea that not rules
I think I saw somewhere like this
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
worthy of cannes? noooooo. but still, c'mon, it's cute.
huge conflict between you and the cannes jury then :-)
pretty much between the cannes jury and reality, actually. ;-)
yeah, cannes jury is very well known for their bad taste. They're recruted like this: this guy has no clue what a good ad is, let's make him judge stuff!
jurys opinion is creating the reality of bad and good ads. This reality doesn't exist apart of their judgement. If you don't agree with their judgement: you are irrelevant.
Advertising is not art. There is no TRUE beauty in ads. The notion of GOOD AD is being constantly defined (by the jurys and by the clients).
It's a outdoor bronze lion: then it's an excellent ad for outdoor, with a simple concept, and good execution. It's not amazing. It's not brilliant. It's not a hit. It's just good.:-)
Stay humble when judging people's work, and especially jurys work.
It would never make through our legal department so you have to give them some credit for this.
simple and funny poster
naaaaaaa, bad art.....
Sometimes I don't get these Cannes guys... how do they award such an obvious and lame thing?
the idea is there... the image killed it with some really bad art direction... same news page... wrong lighting... blurrr should have been on the front wheels not the rear... well...
nice ad.spot on.