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Ballrocking

Agency: 
Published/Aired: 
March 2013
Description: 

The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.

Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus

Comments (5)

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Highest Rated

Yujismo's picture
Yujismo
Activity Score 3

Lovely!

venom_elite's picture
venom_elite
Activity Score 772

"The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences."

Mind = blown.

italocr88's picture
italocr88
Activity Score 260

?????????????

kleenex's picture
kleenex
Activity Score 43505

EEEEHHHH..

silva28's picture
silva28
Activity Score 6

Do Caralho!!!

Yujismo's picture
Yujismo
Activity Score 3

Lovely!

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