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La Ciudad de la Raqueta: Ballrocking

The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.

Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus
Published: March 2013

5 comments

venom_elite's picture
venom_elite
752 pencils

"The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences."

Mind = blown.

italocr88's picture
italocr88
218 pencils

?????????????

kleenex's picture
kleenex
32382 pencils

EEEEHHHH..

silva28's picture
silva28
6 pencils

Do Caralho!!!

Yujismo's picture
Yujismo
3 pencils

Lovely!

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