Kvällspressen Impact: A really unalternative media, Stairs
Case video: http://www.youtube.com/watch?v=gYh7d4LkZTQ
Advertising Agency: Abby Norm, Stockholm, Sweden
Creative Director: Emil Frid
Copywriter: Peter Fjäll
Art Directors: Helena Lonaeus, Oskar Hellqvist
Photographer: Lasse Burell
Account Supervisors: Ebba Kilman, Andreas Morne
Advertiser's Supervisor: Johan Olsson
Account Manager: Sophie Wesslau
12 Comments
People should see the case movie:
http://www.youtube.com/watch?v=gYh7d4LkZTQ
I wonder how much this whole campaign costed.
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Thanks for posting the video. Without watching it, you won't get the gist of the campaign.
Great and creative campaign. (Definitely watch the case video to bring it all together for you).
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Super creative use of staircase as advertising medium. Never though about it before. Well done
Whilst many university graduates struggle to find jobs, it's fascinating to see that many man and van operators are currently earning up to £5,000 per month.
Ah brilliant. Very simple thought and so diverse.
dint like it
busy.
not an ad candy for everyone though
busy.
This one was good, the rest did not appeal to me so much.
It's a hard sell. Advertising get's better exposure in Kvällspressen Impact? Then why are you running your ad on a staircase?
This will work if Kvällspressen Impact can challenge the inexpensiveness of these non-trad advertisements.
It is so impresses, but this ads should more simple in copy
This is actually an invention of german company Shapeshifter. I dont understand why you would rank such an old concept on stairs when it´s been around for approx 10 years. See http://www.youtube.com/watch?v=FS25y11x7-Q or their website at http://www.shapeshiftermedia.com . And they even do it in 3D.