Kvällspressen Impact: A really unalternative media, Stairs

Case video: http://www.youtube.com/watch?v=gYh7d4LkZTQ

Advertising Agency: Abby Norm, Stockholm, Sweden
Creative Director: Emil Frid
Copywriter: Peter Fjäll
Art Directors: Helena Lonaeus, Oskar Hellqvist
Photographer: Lasse Burell
Account Supervisors: Ebba Kilman, Andreas Morne
Advertiser's Supervisor: Johan Olsson
Account Manager: Sophie Wesslau

12 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

People should see the case movie:
http://www.youtube.com/watch?v=gYh7d4LkZTQ

I wonder how much this whole campaign costed.

thedesignaddict's picture
thedesignaddict
5370 pencils

Thanks for posting the video. Without watching it, you won't get the gist of the campaign.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Great and creative campaign. (Definitely watch the case video to bring it all together for you).

Advertising in this comment is relevant if you want people to follow you on Twitter. :)

alanryder's picture
alanryder
14 pencils

Super creative use of staircase as advertising medium. Never though about it before. Well done

Whilst many university graduates struggle to find jobs, it's fascinating to see that many man and van operators are currently earning up to £5,000 per month.

andylefty's picture
andylefty
4533 pencils

Ah brilliant. Very simple thought and so diverse.

iambusy's picture
iambusy
2219 pencils

dint like it

busy.

iambusy's picture
iambusy
2219 pencils

not an ad candy for everyone though

busy.

kleenex's picture
kleenex
27722 pencils

This one was good, the rest did not appeal to me so much.

mdb1974's picture
mdb1974
411 pencils

It's a hard sell. Advertising get's better exposure in Kvällspressen Impact? Then why are you running your ad on a staircase?

NicoCiego's picture
NicoCiego
1035 pencils

This will work if Kvällspressen Impact can challenge the inexpensiveness of these non-trad advertisements.

Huynh Phuoc Nghia's picture
Huynh Phuoc Nghia
8 pencils

It is so impresses, but this ads should more simple in copy

ralphntrep's picture
ralphntrep
3 pencils

This is actually an invention of german company Shapeshifter. I dont understand why you would rank such an old concept on stairs when it´s been around for approx 10 years. See http://www.youtube.com/watch?v=FS25y11x7-Q or their website at http://www.shapeshiftermedia.com . And they even do it in 3D.

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