Kraft's Planters Peanuts: Dream it!

Advertising Agency: Being, New York, USA
Creative Directors: Kris Wixom, Alisa Wixom
Art Director: Craig Duffney
Copywriter: Allon Tatarka
Published: August 2013

1 comment

Inkwell's picture
148 pencils

I think they fumbled this. The artwork looks like something from a 1950s Expo, while the motivational speaker concept is late 20th century. The headline is clunky, but the "Power of the Peanut" subhead is good. I also like the "yester-you" concept. The bit about the protein and nutrients should have been in quotes, with the signature under it, as if it were an excerpt from the speech.

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