Kraft: Let's Get Zesty, Room

The only thing better than dressing is undressing. Kraft. Let's get zesty

Executive Director of Integrated Production: Richard O'Neill

Advertising Agency: BEING, Los Angeles, USA
Chief Creative Officer: John Norman
Executive Creative Director: Patrick O’Neill
Associate Creative Director: Lindsey Montague
Art Director: Annie Johnston
Copywriter: Clay Summers
Producer: Tim Newfang
Executive Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Director of Art Production: Jigisha Bouverat
Art Producer: Kay Gautraud
Print Producer: Kim Callahan
Project Manager: Holly Prine
Senior Executive Digital Producer: Peter Bassett
Associate Digital Producer: Kiley Story
Global Account Director: Jennifer Nottoli
Account Director: Shannon Franqui
Account Supervisor: Pamela Lloyd
Account Executive: Francesca Nunez
Assistant Account Executive: Brigette Edler
Group Account Assistant: Alissa Pindea
Group Planning Director: Lorraine Ketch
Planner: Whitney Martinez
Digital Planning Director: Romain Naegelen
Digital Strategists: Sruti Dhulipala, Tyler Gaul
Community Managers: Luke Yun, Jessica Zeller

April 2013


Tero Ylitalo's picture
Tero Ylitalo
628 pencils

What a line. LMAO. Because it's hilariously bad.

the_lizard_king's picture
1257 pencils

Dressing... undressing bit could have been used more wittily. Don't like the campaign a lot.

And then GOD said...
Let there be creativity!!!

guajiro's picture
127 pencils

29 men in credits! that's crazy.

Andrej Troha's picture
Andrej Troha
613 pencils

If you check your average 70's encyclopedia entry “Having no idea” or “Creative block” or “Fuck, I don’t want to be in advertising anymore”, this is the photo that illustrates that.

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