Let's Get Zesty, Kitchen

April 2013

Executive Director of Integrated Production: Richard O'Neill

Outdoor advertisment created by BEING, United States for Kraft, within the category: Food.

Once you go Italian, you'll never go back. Kraft. Let's get zesty

Advertising Agency: BEING, Los Angeles, USA
Chief Creative Officer: John Norman
Executive Creative Director: Patrick O’Neill
Associate Creative Director: Lindsey Montague
Art Director: Annie Johnston
Copywriter: Clay Summers
Producer: Tim Newfang
Executive Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Director of Art Production: Jigisha Bouverat
Art Producer: Kay Gautraud
Print Producer: Kim Callahan
Project Manager: Holly Prine
Senior Executive Digital Producer: Peter Bassett
Associate Digital Producer: Kiley Story
Global Account Director: Jennifer Nottoli
Account Director: Shannon Franqui
Account Supervisor: Pamela Lloyd
Account Executive: Francesca Nunez
Assistant Account Executive: Brigette Edler
Group Account Assistant: Alissa Pindea
Group Planning Director: Lorraine Ketch
Planner: Whitney Martinez
Digital Planning Director: Romain Naegelen
Digital Strategists: Sruti Dhulipala, Tyler Gaul
Community Managers: Luke Yun, Jessica Zeller

Comments (9)

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Highest Rated

stke's picture
Activity Score 274

Please stop making bad ads. This wouldn't even fly as a student idea.

morse's picture
Activity Score 17830

Ladies, is it appetizing to see a guy in underpants on the kitchen table?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 48079

When he looks that great, he can sell anything in the semi nude....

TheSmirkingFox's picture
Activity Score 145

Well, I'm a man but I can say it would be much more appetizing if he had no underwear and there wasn't any food on that table. Hm, what sorry? Oh, it's an ad for a food product! Sorry.

From an advertizing point of view, I don't get campaigns where all the ads are a vaguely different execution of the exact same idea. Plus the Photoshop work looks a bit sloppy / artificial (especially on the other one).

Takiwa's picture
Activity Score 10

I gave 10 star for that body

Andrej Troha's picture
Andrej Troha
Activity Score 613

If you check your average 70's encyclopedia entry “Having no idea” or “Creative block” or “Fuck, I don’t want to be in advertising anymore”, this is the photo that illustrates that.

Klara K.'s picture
Klara K.
Activity Score 3343

Objectifying men, yay!

sacrilegend's picture
Activity Score 3394

Right. There's such a double standard these days. I suppose now all we have to do is wait for Dove to come up with a "Real Beauty" for men now, and we'll have completed the circle.

K-choo's picture
Activity Score 2

I find this campaign utterly offensive, disgusting, and inappropriately placed on the flyleaf of magazines that will be viewed by children in doctors' offices, etc.
The worst one is the one with the towel covering his privates but otherwise totally naked...just really ridiculous. To sell salad dressing? Come on Kraft. Get real. I will never buy your products've succumbed to the degrading and mindless PC nonsense.

stke's picture
Activity Score 274

Please stop making bad ads. This wouldn't even fly as a student idea.