Kiwi: Faded

Advertising Agency: JayGrey, Sydney, Australia
Art Director: Jay Furby
Photographer: Gary Sheppard
Copywriter: Holly Whittaker
Producer: Jules Zuppicich
Typographer: David White
Account Managers: Claire Manning, Vanessa Long
Via: Bestadsontv

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30 comments

bhatnaturally's picture
bhatnaturally
95 pencils

hmm took a while to get it. but been done before?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It takes too long to puzzle out what's going on

Robwanali's picture
Robwanali
130 pencils

Simple and nice.

Rabubi's picture
Rabubi
560 pencils

You can't be serious.

silvi's picture
silvi
4172 pencils

The pants looks dirty, with dust.

sirvan's picture
sirvan
29870 pencils

Yeah, this is trying WAY too hard.

+++

"I love some things, and don't love some other things."

thedesignaddict's picture
thedesignaddict
5370 pencils

I like it.

krautland's picture
krautland
3225 pencils

too subtle.

Madeinmelmac's picture
Madeinmelmac
116 pencils

what is this an Ad of 1989? bad

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice idea

riyelam's picture
riyelam
370 pencils

Poor execution

Marlus Lau's picture
Marlus Lau
1806 pencils

what's going on?

paumarques's picture
paumarques
1314 pencils

té el color gastatde tanta llum que reflexen les sabates??? no m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Brain-Art's picture
Brain-Art
1101 pencils

Nice idea. The artwork needed more work to make it look perfect (should've retouched the street as well)

AssassinX's picture
AssassinX
1329 pencils

Cliche...quite boring actually

monsieurange's picture
monsieurange
520 pencils

Nice Idea? Sorry but I don´t see that, simply doesn't exist.

quokkies's picture
quokkies
251 pencils

We can express it with another ways. It look dirty trousers.

CurryJ's picture
CurryJ
955 pencils

C'mon....the trousers are old and faded, the shoes are still lasting. What's so difficult to get?

I like it.

================================================
I think; therefore I am

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

Soooooooooooooooooo GoooooooooooooooooooooooD : >

thedesignaddict's picture
thedesignaddict
5370 pencils

This ad should take .0025 seconds to understand. The exaggerated benefit is clear. What's not to like?!

satrianee's picture
satrianee
3748 pencils

It seems he just shined one shoe, or shined the pairs with different colors of kiwi

CurryJ's picture
CurryJ
955 pencils

Ah, yes. Thanks for pointing that out, Dzsoi. You're right, it makes a lot more complicated to get now.

================================================
I think; therefore I am

Dhanaji's picture
Dhanaji
9 pencils

Old idea..!!!!!

red-red's picture
red-red
66 pencils

is there any idea? if yes then it's hidden so well.

evanguyen's picture
evanguyen
20 pencils

i noticed in most of print ads, the Brand always are located in the right corner.!!!! Is this the rule? ^^. I'm looking for s.thing thing different.

anHiiieeta's picture
anHiiieeta
328 pencils

at least the city road must not have been 80s. i thought the road is faded or what & why? anyways next...

hammouri1's picture
hammouri1
14 pencils

bad

54NN's picture
54NN
115 pencils

homework: see discovery channel.........

54NN

atb2005's picture
atb2005
13567 pencils

The idea is that the shoes are so shiny they illuminate the pants. I don't think this has anything to do with polishing one's pants or wearing old pants. Not as bad as everyone is making it out to be. This is a tough product category.

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