Kit Kat: The Final Fifty

The Limited Edition KIT KAT White was so popular, they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. We created The Final Fifty: 50 unique pieces of poster art made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director / Copywriter: John Koay
Illustrator: Mike Watt
Photographer: Matt Townsley
Director: Jesse Mcelroy
Head of print production: Trent Henderson
Published: April 2013


morse's picture
16797 pencils


.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
37459 pencils

Cool idea.

stke's picture
274 pencils


Meredith Singh's picture
Meredith Singh
407 pencils

I don't believe their challenge was, "How do we make something limited last forever?" Sounds like post rationalizing planner speak.

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