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The Final Fifty

Agency: 
Published/Aired: 
April 2013
7456

KIT KAT THE FINAL FIFTY

Description: 

The Limited Edition KIT KAT White was so popular, they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. We created The Final Fifty: 50 unique pieces of poster art made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition.

Outdoor advertisment created by JWT, Australia for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director / Copywriter: John Koay
Illustrator: Mike Watt
Photographer: Matt Townsley
Director: Jesse Mcelroy
Head of print production: Trent Henderson

Comments (4)

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morse's picture
morse
Activity Score 17867

Approved.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 48489

Cool idea.

stke's picture
stke
Activity Score 274

meh

Meredith Singh's picture
Meredith Singh
Activity Score 407

I don't believe their challenge was, "How do we make something limited last forever?" Sounds like post rationalizing planner speak.

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