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Have a seat

Agency: 
Published/Aired: 
September 2013
Description: 

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then from Wednesday, September 11th to Saturday, September 14th we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet.

Advertising Agency: JWT Amsterdam, Amsterdam, The Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriter: Maarten Vrouwes, Friso Ludenhoff
Creative Strategist: Simon van Oldenbeek
Acitvation Producer: Vera Korsten
Digital Director: Jesse Houweling
Digital Producers: Susanne Meier, Elisah Boektje

Comments (11)

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Highest Rated

TwinBuilder's picture
TwinBuilder
Activity Score 64

I will join this club. Not good at all.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

fun

Owolawi's picture
Owolawi
Activity Score 1528

Awesome!

Gorillad's picture
Gorillad
Activity Score 392

Great!

TexasH's picture
TexasH
Activity Score 365

Not a big fan of this "new" (not so much anymore) thing to ask your consumer to do stupid things for your product.

Furthermore, sitting on a billboard like a fool and waiting hours under the rain, is not really my idea of a good "break"...

baliais's picture
baliais
Activity Score 2608

Totally agree. That's a disaster, not a break.

TwinBuilder's picture
TwinBuilder
Activity Score 64

I will join this club. Not good at all.

mamn's picture
mamn
Activity Score 100

Liked it!

Mamn

Martijn's picture
Martijn
Activity Score 1888

Using a billboard as direct media. Clever.

kleenex's picture
kleenex
Activity Score 43493

Winner.

lamagiaestaenlacinta's picture
lamagiaestaenlacinta
Activity Score 21

me like it a lot!

jameslei's picture
jameslei
Activity Score 206

its a long break...and not comfortable one... is like you are working to be a human poster to earn a free tablet

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