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KIT KAT: Have a seat

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then from Wednesday, September 11th to Saturday, September 14th we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet.

Advertising Agency: JWT Amsterdam, Amsterdam, The Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriter: Maarten Vrouwes, Friso Ludenhoff
Creative Strategist: Simon van Oldenbeek
Acitvation Producer: Vera Korsten
Digital Director: Jesse Houweling
Digital Producers: Susanne Meier, Elisah Boektje
Published: September 2013

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11 comments

Owolawi's picture
Owolawi
1482 pencils

Awesome!

Gorillad's picture
Gorillad
394 pencils

Great!

TexasH's picture
TexasH
365 pencils

Not a big fan of this "new" (not so much anymore) thing to ask your consumer to do stupid things for your product.

Furthermore, sitting on a billboard like a fool and waiting hours under the rain, is not really my idea of a good "break"...

baliais's picture
baliais
2571 pencils

Totally agree. That's a disaster, not a break.

TwinBuilder's picture
TwinBuilder
64 pencils

I will join this club. Not good at all.

mamn's picture
mamn
100 pencils

Liked it!

Mamn

Martijn's picture
Martijn
1898 pencils

Using a billboard as direct media. Clever.

kleenex's picture
kleenex
30008 pencils

Winner.

lamagiaestaenlacinta's picture
lamagiaestaenlacinta
21 pencils

me like it a lot!

jameslei's picture
jameslei
105 pencils

its a long break...and not comfortable one... is like you are working to be a human poster to earn a free tablet

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