KISS FM radio: Umbrella

It's better when you hear it.

Advertising Agency: Ogilvy & Mather, Chicago, USA
Executive Creative Director: Joe Sciarrotta
Creative Directors: Dave Metcalf, Chris Turner
Art Director: Vince Soliven
Copywriter: Andrew Gall

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8 comments

andylefty's picture
andylefty
4533 pencils

Nice type. Concept a bit straight to me.

Roger Keynes's picture
Roger Keynes
5498 pencils

Pretty straight 'radio' creative strategy... but the art direction feels more AOL to me.

Will Think for Salary

miko1aj's picture
miko1aj
3097 pencils

funny and good loooking.

Ceballos's picture
Ceballos
625 pencils

Done before in so many ways...

Glut's picture
Glut
3947 pencils

done and not good at all

kleenex's picture
kleenex
26796 pencils

I like it...

candas's picture
candas
23 pencils

advertisement done right!

AdBuzzer's picture
AdBuzzer
1168 pencils

I really like the idea of this campaign - how they pinpointed that basic insight, universally experienced once in a while - that song lyrics often tend to be just bullshit.

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