Kia: Spend less, 1
Advertising Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: Federico Callegari
Copywriter: David Povill
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6 Comments
In a perfect world...
Will it be seen?
~~this paranoid survived!~~
No, that's why you'll spend less.
lol~that seems one night stand~
good, but they could choose an other way, because if they advertise their self with big ads and spend a lot of money and then they suggest to spend less on "ads" or selling cars?, bassically it's a dead end, just theoretically.
It would look better if the ad had to do something with: less gas refills, less service, less trouble n' stuff, things that are really important in car purchase. If the car won't broke up to 3 years, i don't care if I have to spend a lit more on the model price.
But it's their new line, the first SUV's from KIA, as I remember.
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Creativity!
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Does not compute.
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