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KIA Cerrato: Pick Of The Day

Advertising Agency: Innocean Worldwide, Australia
Creative Director: Scott Lambert
Copywriter: Matt Cramp
Art Director: Rua Perston
Head of Broadcast: Tania Templeton
Planning Director: Kathy O'Connor
Group Business Director: Simon Hornery
Business Director: Janine Allan
Production Company: Photoplay
Director: Tom Oakes
Producer: Belinda Dean
Executive Producer: Oliver Lawrence
DOP: Ross Giardina
Editor: Tom Oakes

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11 comments

ofband's picture
ofband
81 pencils

Works

You can do it !

Shawali's picture
Shawali
8325 pencils

I don't see what's so embarrassing with being caught picking your nose. It's not like if was wanking or whatever...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

andylefty's picture
andylefty
4539 pencils

I like it. Acting is kind of bad.

kleenex's picture
kleenex
22828 pencils

I agree.

monoliz's picture
monoliz
1326 pencils

stupid ad. where's the link to kia and its comfort. pf

Roger Keynes's picture
Roger Keynes
5497 pencils

Dig this idea.

Brand prop is "no uncomfortable moments", monoliz. :)

Will Think for Salary

monoliz's picture
monoliz
1326 pencils

actually advertising is not for "digging into the concept or idea", for that purpose there is another wonderful arena - art
i think perfect ad lasts for moment, which remains forever

Roger Keynes's picture
Roger Keynes
5497 pencils

And for all those millions of ads that DON"T "last for a moment, which remain for ever"... I shall dig. :) x

Will Think for Salary

kalpesh78's picture
kalpesh78
2582 pencils

pretty lame.

ideas....30 minutes nahi toh free.

uncertaintly's picture
uncertaintly
225 pencils

Lame? Maybe a not so great idea, but it works. It's quite boring when you watch it here. But try to imagine in the stadium with 30,000 people. You would of laugh your ass off.

kalpesh78's picture
kalpesh78
2582 pencils

still lame.

ideas....30 minutes nahi toh free.

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