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Life Gets Easier, Cooking

Agency: 
Published/Aired: 
July 2012
Description: 

Grey Group Singapore developed a print poster campaign to highlight the ease and convenience of getting food with KFC Delivery. Each print/poster contains four handcrafted miniature exhibits that portray how life got easier over time. The methods of hunting, cooking and bring food to the table, have all been simplified. All thanks to KFC Delivery.

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Associate Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan, Marcus Lim
Photographer: Teo Chai Guan / Teo Studios
Model Makers: Harold Cheng, Kris Tan, Vonny Lim
Illustrator: Evan Lim, Kris Tan / Magic3
Account Manager: Christopher Yong

Comments (18)

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Highest Rated

raynold's picture
raynold
Activity Score 336

beautiful execution

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Evolution well explained :) lovely visual.

Slightly off-topic; If I could choose my chicken, I'd take the first one ;p

bate_palmas's picture
bate_palmas
Activity Score 1479

Pardon the pun

But I don't think this sits very well with all the current obesity scare, particularly coming from a fast food brand, particularly if that particular fast food brand sells a particularly oily kind of chicken.

yeayea1412's picture
yeayea1412
Activity Score 48

like a lot

miko1aj's picture
miko1aj
Activity Score 3086

i like this miniatures, i like the idea. Only thing which dusturbes me is the way they exhibited this idea. Four pillars? Really?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't know - I once had a history book that used a similar visual. Perhaps a reference to something like that? Not sure.

alausa's picture
alausa
Activity Score 1420

Museum display.

kleenex's picture
kleenex
Activity Score 43349

nice visual.

Vicente Laurino's picture
Vicente Laurino
Activity Score 4

Like it...love the visual....

NicoCiego's picture
NicoCiego
Activity Score 1033

Exceptional!

venom_elite's picture
venom_elite
Activity Score 772

Waaaay off-brand.

Bleak grey panelling and model train figurines do not make my want to rush out and grab a Zinger burger...

DilipRevar's picture
DilipRevar
Activity Score 264

Really great..

ignitionspark's picture
ignitionspark
Activity Score 212

I like the idea but not that much effective...

dossietenueve's picture
dossietenueve
Activity Score 4

Very nice! 3 histories are well done

but poor girl´s left leg

zebraxas's picture
zebraxas
Activity Score 88

left leg is ok. is just the shadow of the kfc box...

jackblack's picture
jackblack
Activity Score 2350

Sure KFC would run this. Not.

fotdot's picture
fotdot
Activity Score 673

Not very appealing to viewer.

raynold's picture
raynold
Activity Score 336

well explained

raynold's picture
raynold
Activity Score 336

beautiful execution

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