Kellogg’s Crunchy Nut Corn Flakes: Break in

The trouble is they taste too good.

In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Angus Hennah, Mark Harricks
Art Directors: Will Edwards, Chris Badger
Copywriters: Will Edwards, Chris Badger
Illustrator: Steven Cicala
Account Services: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn
Published: May 2012

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5 comments

salil.sharma's picture
salil.sharma
2272 pencils

good concept
very impressive for retail client

Andrej's picture
Andrej
656 pencils

Awesome.

chuckieT's picture
chuckieT
680 pencils

Cliché line. But the bent spoons are cute.

kleenex's picture
kleenex
22668 pencils

nice idea.

Fernando Fernandes's picture
Fernando Fernandes
1390 pencils

Muito boa a ideia, agora... poderia ser abelhas!!! tipo esmagadas no vidro kkkk

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