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26 comments

Rastamathamba420's picture
Rastamathamba420
247 pencils

nice I loving it!!! it is so thrue!
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jsantanaxp's picture
jsantanaxp
397 pencils

hmmmmmm... interesting.

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http://comunique9.blogspot.com

sneakyhands's picture
sneakyhands
1857 pencils

is there any work to support the idea inside of the bus?

Roger Daly's picture
Roger Daly
359 pencils

Enjoying Europe's use of this media!

Luiza Lucky's picture
Luiza Lucky
59 pencils

Loved!
I like this concept, and the executions is great as well!

roi zhang's picture
roi zhang
132 pencils

smart love

Lim Choc Shcam's picture
Lim Choc Shcam
24 pencils

Scam

Disco Munky's picture
Disco Munky
3900 pencils

Really good use of media space.

Great work.

"stay low, move fast"

Doin' it for the points

Kateter's picture
Kateter
2020 pencils

who's the target here?

everybody not using the bus?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I sometimes ride the bus in New York (I use the subway everyday) and if I saw this ad on a bus as I'm walking down the sidewalk, it would make such an impact on me!

Target reached.

End of discussion.

Fantastic piece of work!

Kateter's picture
Kateter
2020 pencils

so occasional bus ride makes you a general public?
wow, you must be really average.

shitty work.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Occasional bus ride or not, once I step outside of my home, I become a "general public." My occasional ridership of such transportation makes me a "target audience."

Let's try to distinguish one from the other, shall we?

And yes, I AM a "really average" person who (among all the others here) appreciate the creative use of the media and understood the painfully straightforward message of this piece of work. And you, on the other hand, didn't. So that probably makes YOU below-average...

Whaddaya think?

Disco Munky's picture
Disco Munky
3900 pencils

I think you just served him a slice of "shut-up cake" good and proper. Although I need to say that you're a "member", not the whole of said "general public".

More a part of, than a representation of.

What do YOU think?

p.s
I like the work myself, but once almost blinded myself with a torch that I thought was a kaleidoscope. Sooooo I might be brain dameged...

"stay low, move fast"

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

That's what I meant to say: a member of "general public."
I stand corrected, Munky boy.

Kateter's picture
Kateter
2020 pencils

yes, occasional customers are the ones who drive EVERY business. EVERY single company in the world earns money from occasional customers. not loyal, but occasional customers.
congrajulations.

edit: oh, I see. american.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

There's a reason why it is called public awareness advertising. It aims to reach much broader audience than other (more focused) consumer or trade advertising we see out there. Its purpose is to not only communicate to the core ridership (in this case) but also to extend beyond that target base. As an occasional rider of the bus, I then become a part of the audience. The visual is so impactful and the message clear, it becomes much bigger than "keep-the-bus-clean" advertising. It has the residual effect on people who might use other means of public transportation.

You're completely missing the point of argument here as you have in the past.

(Oh, I see. French.)

Kateter's picture
Kateter
2020 pencils

you can enter and exit general public as you wish? ROFLMAO.
look at me! I'm out of my home, so I'm general public! (pardon, 'a representative')
look at me! now I'm in my flat, so I'm not general public. (pardon, 'a representative')

oh, man... you keep shooting yourself in the foot.

besides, you missed the continent. and you had only 5 options. ts, ts, ts...

Disco Munky's picture
Disco Munky
3900 pencils

Easy now fella, don't be like that.

You know what he meant, and it wasn't that you can move from being part of the general public to not being part of it.

Also re-read my post and you should be able to figure out that I didn't say that he, or anyone for that matter, was a representative of the general public, but instead a part of the whole.

I think the ad works fine and is a good use of media space.

And if you still think different allow me the opportunity to explain.

You find yourself at the buss stop waiting for a bus. You usually take the subway/taxi/walk, but today you've decided to take the bus.

You're waiting for a no.16, but a no.5 comes by. You step aside to allow the other members of (see how I said that?) the general public to board the bus if they wish.

As the bus pulls away you notice the poster on the back.

You look at the twix in your hand that you've been eating and you think to yourself, "I won't just tuck this into the bus seat like normal. I'll throw it away in the bin."

The creative team behind the campaign appear like magic and shake your hand.

The End.

I'm still not fully sure what the whole argument was, but you shouldn't have tried to quote me, and then get it wrong.

Rookie mistake.

"stay low, move fast"

Doin' it for the points

Kateter's picture
Kateter
2020 pencils

well, "shut up" cake came from you. "end of discussion" came from the other pretentious what's-his-nickname. and if you shoot at me with a pistol, I'll shoot at you with bazooka. simple as that.

my point was simple: the rear of the bus was proven to be effective mainly on car drivers. especially in a very urban areas during peak hours.
we can speculate endlessly about real life situation but my scenario goes like this: you wait for number 16, number 5 comes by. you don't look how no. 5 is driving on – you look whether no. 16 is coming. so the ad is behind your back.
besides, look at where the headline is. are you trying to say that people notice it? I certainly think not.

occasional bus riding might make you a target but it doesn't make you a primary target (and that's big difference) nor will it make any significant impact on overall perception. so the message is off. no matter how creative it appears to be. which makes it perfect Cannes contender, ain't it?

Disco Munky's picture
Disco Munky
3900 pencils

Blah blah blahdy blah. Blahdy blah balh blady blah

Change the record mate. I stopped caring about now....

"stay low, move fast"

Doin' it for the points

Wouter's picture
Wouter

RESPECT! Great work!

Marsi's picture
Marsi

Great work! Good use of media and a precise idea.

Guest commenter's picture
Guest commenter

Just GREAT ! (thank you)

ladisa's picture
ladisa
38 pencils

Simple idea, great execution.

"Every ad is an opportunity."

Martijn's picture
Martijn
1900 pencils

In the Netherlands they really love bus advertising!

http://adsoftheworld.com/media/ambient/mercedesbenz_glow
http://adsoftheworld.com/media/ambient/weightwatchers_bus

(And they are all very nice)

Wigo's picture
Wigo
51 pencils

very nice and original..

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