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Agency: 
Published/Aired: 
March 2009
Description: 

Copywriter: O.R. Radhakrishnan

Outdoor advertisment created by Y&R, India for Kaya, within the category: Professional Services.

Don't ignore the back.

Advertising Agency: Rediffusion YR, Mumbai, India
Chief Creative Officers: Sagar Mahabaleshwarkar, Ramanuj Shastry
Creative Director: Rahul Matthew
Art Director: Abhishek Dey
Account Management: Kunal Dani, Sharad Chaturvedi
Agency Production: Vishwanathan R

Comments (4)

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Highest Rated

Guest Commentator's picture
Guest Commentator
Activity Score 58

what was in da front?

Marco2006's picture
Marco2006
Activity Score 37

trying too hard folks. Both the idea and its description. And if you wanna dream up those ridiculous 'results', atleast show the execution in more places.

kre8's picture
kre8
Activity Score 989

kinda agree.
i really like the ad, really really good.
but the write-up below is a bit of overkill.
it's just a simple piece of outdoor (done very well)
hope you're not planning on entering this in ambient (as the write-up suggests)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

funny but cant read payoff

Guest Commentator's picture
Guest Commentator
Activity Score 58

what was in da front?

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