Karlstads Stadsnät: Freedom
How much freedom does your broadband provider offer?
Karlstads Stadsnät is an open fiber net where several broadband providers can offer their services. The key benefit for the customer: it's very easy to change provider. There's no, or very short cancellation time.
Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Fredrik Ternström
Copywriter: Mats Åstrand
Photographer: Per Olsson
Account manager: Per N Lekemark
Production manager: Pernilla Ellström
Final art: Helena Johansson
Released: April 2009
12 Comments
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Shamail Khadija
Karlstads Stadsnät is an open fiber net where several broadband providers can offer there services. The key benefit for the customer: it´s very easy to change provider. Theres no, or very short cancellation time. We are showing how other broadband providers treat their customers.
Effective.
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Then, what is meant is not what is communicated. Perhaps some bodycopy is necessary to make it more clear?
~~this paranoid survived!~~
The outdoor advertisement is only ONE unit in this campaign. It's meant to be a teaser and "What's this?" with the receiver. It is accompanied by newspaper ads (with copy that explains Karlstads Stadsnäts whole delivery and key benefit), banners, DM and guerilla advertising.
Nope!!!!
Does it mean they don't allow Porn?
No, they are talking about censorship.
Anyways its straight forward and effective ad.
i like it
The man who stops advertising to save money is like the man who stops the clock to save time
dis so gud!
i love it ! since my isp is the worst in the country