Karlstads Stadsnät: Freedom

How much freedom does your broadband provider offer?

Karlstads Stadsnät is an open fiber net where several broadband providers can offer their services. The key benefit for the customer: it's very easy to change provider. There's no, or very short cancellation time.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Fredrik Ternström
Copywriter: Mats Åstrand
Photographer: Per Olsson
Account manager: Per N Lekemark
Production manager: Pernilla Ellström
Final art: Helena Johansson
Released: April 2009

12 comments

Shamail Khadija's picture
Shamail Khadija
64 pencils

?????

spenat's picture
spenat
9 pencils

Karlstads Stadsnät is an open fiber net where several broadband providers can offer there services. The key benefit for the customer: it´s very easy to change provider. Theres no, or very short cancellation time. We are showing how other broadband providers treat their customers.

indrek's picture
indrek
163 pencils

Effective.

Guest's picture
Guest

?????????????????????????????????????????????????????

tantrik_indian's picture
tantrik_indian
953 pencils

Then, what is meant is not what is communicated. Perhaps some bodycopy is necessary to make it more clear?

~~this paranoid survived!~~

spenat's picture
spenat
9 pencils

The outdoor advertisement is only ONE unit in this campaign. It's meant to be a teaser and "What's this?" with the receiver. It is accompanied by newspaper ads (with copy that explains Karlstads Stadsnäts whole delivery and key benefit), banners, DM and guerilla advertising.

Guest's picture
Guest

Nope!!!!

corndogfuneral's picture
corndogfuneral
1053 pencils

Does it mean they don't allow Porn?

jangidtarun's picture
jangidtarun
8 pencils

No, they are talking about censorship.

Anyways its straight forward and effective ad.

TRICKY's picture
TRICKY
3950 pencils

i like it

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

dis so gud!

donetodeath's picture
donetodeath
72 pencils

i love it ! since my isp is the worst in the country

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