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Freedom

Agency: 
Published/Aired: 
April 2009
Description: 

Karlstads Stadsnät is an open fiber net where several broadband providers can offer their services. The key benefit for the customer: it's very easy to change provider. There's no, or very short cancellation time.

Outdoor advertisment created by Spenat, Sweden for Karlstads, within the category: Professional Services.

How much freedom does your broadband provider offer?

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Fredrik Ternström
Copywriter: Mats Åstrand
Photographer: Per Olsson
Account manager: Per N Lekemark
Production manager: Pernilla Ellström
Final art: Helena Johansson

Comments (12)

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Highest Rated

donetodeath's picture
donetodeath
Activity Score 72

i love it ! since my isp is the worst in the country

Shamail Khadija's picture
Shamail Khadija
Activity Score 64

?????

spenat's picture
spenat
Activity Score 9

Karlstads Stadsnät is an open fiber net where several broadband providers can offer there services. The key benefit for the customer: it´s very easy to change provider. Theres no, or very short cancellation time. We are showing how other broadband providers treat their customers.

indrek's picture
indrek
Activity Score 163

Effective.

Guest's picture
Guest

?????????????????????????????????????????????????????

tantrik_indian's picture
tantrik_indian
Activity Score 953

Then, what is meant is not what is communicated. Perhaps some bodycopy is necessary to make it more clear?

~~this paranoid survived!~~

spenat's picture
spenat
Activity Score 9

The outdoor advertisement is only ONE unit in this campaign. It's meant to be a teaser and "What's this?" with the receiver. It is accompanied by newspaper ads (with copy that explains Karlstads Stadsnäts whole delivery and key benefit), banners, DM and guerilla advertising.

Guest's picture
Guest

Nope!!!!

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Does it mean they don't allow Porn?

jangidtarun's picture
jangidtarun
Activity Score 8

No, they are talking about censorship.

Anyways its straight forward and effective ad.

TRICKY's picture
TRICKY
Activity Score 3954

i like it

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

dis so gud!

donetodeath's picture
donetodeath
Activity Score 72

i love it ! since my isp is the worst in the country

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