Integrity: Don't water down the scotch.
New ideas are an acquired taste. Don't add water to make them suit your personal flavor.
The result is bland, uninspiring work that no one enjoys.
Series of posters created for JWT Atlanta's new manifesto.
Advertising Agency: JWT Atlanta, USA
Executive Creative Director: Carl Warner
Associate Creative Director / Art Director: Rick Hill
Associate Creative Director / Copywriter: Matt Berger
Illustrator: Rick Hill
Published: March 2011