John West: Pelican

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Senior Art Director: Tim Holmes
Retoucher: Electric Art
Senior Copywriter: Brendon Guthrie

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13 comments

phoamcor's picture
phoamcor
1284 pencils

heh heh

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

That was exactly my reaction. "Heh heh..."
Compared to some of the brilliant past John West ads (AND tv spots,) this falls under the category of just "heh heh."

Still, the message is quite clear. So I like it.

mondo's picture
mondo
142 pencils

JOHN WEST | The Best.

and they are right!

johnfultonphoto's picture
johnfultonphoto
9 pencils

Cool to see some of our stock work show up here....

salamandos's picture
salamandos
1947 pencils

this is like the fish inside the cans: not fresh, sorry.

FarFromFlorida's picture
FarFromFlorida
104 pencils

This would have been great in 1978.

alialli's picture
alialli
211 pencils

I think I have seen this ad but of fresh sushi delivery.

FadZ's picture
FadZ
27 pencils

just commenting on the positioning... "the Best" ? i hope it's working for them... i mean even if that is true, and they are the best... you have to communicate using tangible and focused propositions nowadays..

robottttrockkkk's picture
robottttrockkkk
814 pencils

me demore un rato para saber que rayos era, porque no sabia que era jhon west, pero ya se.. esta chevre..

[ http://eltubedeyou.blogspot.com ]

dragon's picture
dragon
113 pencils

The classic:

"the experts knows...."

Mmmm... oldie.

Andy-B's picture
Andy-B
280 pencils

Brilliantly done.
and funny too, nice layout, idea and art direction.

maharvi's picture
maharvi
38 pencils

superb, i've stolen the idea.........he he

Anonymous Author's picture
Anonymous Author
1541 pencils

Pretty sweet retouching.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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