John West: Pelican

John West: Pelican

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Ant Shannon
Senior Art Director: Tim Holmes
Retoucher: Electric Art
Senior Copywriter: Brendon Guthrie

Your rating: None Average: 5.8 (11 votes)

Comments

heh heh

That was exactly my reaction. "Heh heh..."
Compared to some of the brilliant past John West ads (AND tv spots,) this falls under the category of just "heh heh."

Still, the message is quite clear. So I like it.

JOHN WEST | The Best.

and they are right!

Cool to see some of our stock work show up here....

this is like the fish inside the cans: not fresh, sorry.

This would have been great in 1978.

I think I have seen this ad but of fresh sushi delivery.

just commenting on the positioning... "the Best" ? i hope it's working for them... i mean even if that is true, and they are the best... you have to communicate using tangible and focused propositions nowadays..

me demore un rato para saber que rayos era, porque no sabia que era jhon west, pero ya se.. esta chevre..

[ http://eltubedeyou.blogspot.com ]

The classic:

"the experts knows...."

Mmmm... oldie.

Brilliantly done.
and funny too, nice layout, idea and art direction.