dvertising Agency TAXI Montreal has created 87 posters to promote David La Haye and Jay Tremblay’s new movie, J’espère que tu vas bien. The posters will be up at the Excentris movie theatre as of the film’s premiere on June 29th.
The project, a TAXI initiative, is the result of a collaboration between David La Haye and Instagramers Montreal. The creative initiative takes its inspiration from that of the film, a completely improvised 87-minute journey through the streets of Montreal, shot as a single sequence. To create the 87 posters, TAXI invited photographers from the Instagramers Montreal community to take part in an 87- minute photowalk, taking the same route used in the film. Participants submitted over 600 shots of Montreal and Montrealers, who are themselves the movie’s third character.
Advertising Agency: Taxi, Montréal, Canada
Executive Creative Directors: Dominique Trudeau Designer: Isabelle Côté
Copywriter: Martin Charron
Art Director: Nicolas Rivard
Photographer: Instagramer Montréal
Agency Producer: Jacques Latreille
Studio Head: Laurent Trudel
Editor: Minh Tran
Coordinator: Anne Gouin