JCDecaux Road Safety: Car Crash

Advertising Agency: Euro RSCG, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded Nadir
Art Director: Alejandro Feldman
Photographer: Menachem Reiss
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Planner director: Dr. Uri Oren

15 comments

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

Like the signal colors combo of Red and Green, But not the background and copy...

simonds08's picture
simonds08
598 pencils

along that line of thought, green has the right of way. the green can is the beer can so i am not sure the color choice was intentional.

pierrelastname's picture
pierrelastname
2869 pencils

not for this level of agency....

Ron Burgundy's picture
Ron Burgundy
1636 pencils

photography and post is very nice

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

just made

Tejónidas's picture
Tejónidas
244 pencils

not the same concept or idea

kleenex's picture
kleenex
34570 pencils

I like it.

mitali prasad's picture
mitali prasad
408 pencils

what are they trying to say....?

Tejónidas's picture
Tejónidas
244 pencils

really??

Roger Keynes's picture
Roger Keynes
5498 pencils

No.

A serious issue comes across like a drinking game.

Ironically, we Aussies don't use humour in Drink Drive CSA's.

The Jobless Writer
Will Think for Salary

saya's picture
saya
353 pencils

I like the copy: love it!

orion91's picture
orion91
12 pencils

isn't that a HEINEKEN and COKE

macnell's picture
macnell
169 pencils

no

devvy1's picture
devvy1
3 pencils

Unfortunately this is the cruel reality. Drunk driving accounts for too many road accidents and things don't seem to get any better. A hope that awareness campaings like this one will be able to make a difference for someone's live.

Would you test drive a toyota camry?

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