JCDecaux Road Safety: Car Crash

JCDecaux Road Safety: Car Crash
Average: 7 (51 votes)

Advertising Agency: Euro RSCG, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded Nadir
Art Director: Alejandro Feldman
Photographer: Menachem Reiss
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Planner director: Dr. Uri Oren

15 comments

Tilbin Thambi's picture
178 pencils
Tilbin Thambi

Like the signal colors combo of Red and Green, But not the background and copy...

simonds08's picture
624 pencils
simonds08

along that line of thought, green has the right of way. the green can is the beer can so i am not sure the color choice was intentional.

pierrelastname's picture
2651 pencils
pierrelastname

not for this level of agency....

Ron Burgundy's picture
1666 pencils
Ron Burgundy

photography and post is very nice

MicheleVirgilio's picture
2631 pencils
MicheleVirgilio

just made

Ramat Ajala's picture
469 pencils
Ramat Ajala
Tejónidas's picture
244 pencils
Tejónidas

not the same concept or idea

kleenex's picture
16792 pencils
kleenex

I like it.

mitali prasad's picture
404 pencils
mitali prasad

what are they trying to say....?

Tejónidas's picture
244 pencils
Tejónidas

really??

Roger Keynes's picture
5467 pencils
Roger Keynes

No.

A serious issue comes across like a drinking game.

Ironically, we Aussies don't use humour in Drink Drive CSA's.

Will Think for Salary

saya's picture
321 pencils
saya

I like the copy: love it!

orion91's picture
12 pencils
orion91

isn't that a HEINEKEN and COKE

macnell's picture
167 pencils
macnell

no

devvy1's picture
3 pencils
devvy1

Unfortunately this is the cruel reality. Drunk driving accounts for too many road accidents and things don't seem to get any better. A hope that awareness campaings like this one will be able to make a difference for someone's live.

Would you test drive a toyota camry?