JCDecaux Road Safety: Car Crash
Advertising Agency: Euro RSCG, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded Nadir
Art Director: Alejandro Feldman
Photographer: Menachem Reiss
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Planner director: Dr. Uri Oren


15 comments
Like the signal colors combo of Red and Green, But not the background and copy...
http://www.tilbinthambi.blogspot.in/ | tilbinthambi@gmail.com | 098405 86509
along that line of thought, green has the right of way. the green can is the beer can so i am not sure the color choice was intentional.
not for this level of agency....
photography and post is very nice
just made
http://www.mandarinoadv.com
So done.
http://adsoftheworld.com/media/print/abramet_drinking_and_driving_1
not the same concept or idea
I like it.
what are they trying to say....?
really??
No.
A serious issue comes across like a drinking game.
Ironically, we Aussies don't use humour in Drink Drive CSA's.
Will Think for Salary
I like the copy: love it!
http://vinaysaya.com/
isn't that a HEINEKEN and COKE
no
Unfortunately this is the cruel reality. Drunk driving accounts for too many road accidents and things don't seem to get any better. A hope that awareness campaings like this one will be able to make a difference for someone's live.
Would you test drive a toyota camry?