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Car Crash

Agency: 
Published/Aired: 
February 2012
12515
Description: 

Outdoor advertisment created by Euro RSCG, Israel for JCDecaux, within the category: Media.

Advertising Agency: Euro RSCG, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded Nadir
Art Director: Alejandro Feldman
Photographer: Menachem Reiss
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Planner director: Dr. Uri Oren

Comments (15)

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Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189

Like the signal colors combo of Red and Green, But not the background and copy...

simonds08's picture
simonds08
Activity Score 598

along that line of thought, green has the right of way. the green can is the beer can so i am not sure the color choice was intentional.

pierrelastname's picture
pierrelastname
Activity Score 2869

not for this level of agency....

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

photography and post is very nice

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

just made

Tejónidas's picture
Tejónidas
Activity Score 246

not the same concept or idea

kleenex's picture
kleenex
Activity Score 48501

I like it.

mitali prasad's picture
mitali prasad
Activity Score 458

what are they trying to say....?

Tejónidas's picture
Tejónidas
Activity Score 246

really??

Roger Keynes's picture
Roger Keynes
Activity Score 5498

No.

A serious issue comes across like a drinking game.

Ironically, we Aussies don't use humour in Drink Drive CSA's.

The Jobless Writer
Will Think for Salary

saya's picture
saya
Activity Score 353

I like the copy: love it!

orion91's picture
orion91
Activity Score 12

isn't that a HEINEKEN and COKE

macnell's picture
macnell
Activity Score 169

no

devvy1's picture
devvy1
Activity Score 3

Unfortunately this is the cruel reality. Drunk driving accounts for too many road accidents and things don't seem to get any better. A hope that awareness campaings like this one will be able to make a difference for someone's live.

Would you test drive a toyota camry?

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