JC Decaux: Good things, 3
Good Things - Coming Soon.
If talking about weather is usually considered as trite, winter of '13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called "Good things - coming soon". We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we've got a call from… Luxembourg asking to share the posters. "Good things - coming soon" is now running for almost a month and despite weather finally warming up, it's still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.