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Hair Removal

Agency: 
Published/Aired: 
April 2010
Description: 

James Ready Beer is always doing what it can to help people afford more beer. This year James Ready invented billboard coupons, a way for people to save money on like necessities like food, dry cleaning and grooming to have more money to buy James Ready Beer. By partnering with local retailers, we created a program that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on selected products and services. Saving money meant more beer money. We created offers that our drinkers would find useful but that were also in tune with the J.R. brand tone.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Art Directors: Anthony Chelvanathan, Paul Giannetta
Copywriters: Steve Persico, Sean Barlow

Comments (11)

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Highest Rated

velle's picture
velle
Activity Score 1550

oy vey, THIS WORKS!!! excellente.

gioborde's picture
gioborde
Activity Score 1387

Jaja..well done

GiBo

TommyO's picture
TommyO
Activity Score 1866

Brilliant.

Guest's picture
Guest

Second to comment. You can do better man.

CommandZ's picture
CommandZ
Activity Score 2498

Good idea. Horrible art direction, eh?

Aphex's picture
Aphex
Activity Score 264

GREAT!!

"Si eres buen copy, presiona alt + F4"

ScottaY's picture
ScottaY
Activity Score 36

Lovely way to test the performance of this ad, brilliant idea.

Reality Check's picture
Reality Check
Activity Score 2537

Flawed but very original.

Guest's picture
Guest

Idea really shines, great work.

dollypoppin's picture
dollypoppin
Activity Score 1423

Brilliant idea -- saving money for more beer. :)

---------
"Nihil sub sole novum"

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Does a screen shot of this post count?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

velle's picture
velle
Activity Score 1550

oy vey, THIS WORKS!!! excellente.

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