James Ready: Hair Removal

James Ready Beer is always doing what it can to help people afford more beer. This year James Ready invented billboard coupons, a way for people to save money on like necessities like food, dry cleaning and grooming to have more money to buy James Ready Beer. By partnering with local retailers, we created a program that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on selected products and services. Saving money meant more beer money. We created offers that our drinkers would find useful but that were also in tune with the J.R. brand tone.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Art Directors: Anthony Chelvanathan, Paul Giannetta
Copywriters: Steve Persico, Sean Barlow
Published: April 2010

Related videos by Shutterstock

11 comments

Gi_bo's picture
Gi_bo
1385 pencils

Jaja..well done

GiBo

TommyO's picture
TommyO
1866 pencils

Brilliant.

Guest's picture
Guest

Second to comment. You can do better man.

CommandZ's picture
CommandZ
2472 pencils

Good idea. Horrible art direction, eh?

Aphex's picture
Aphex
264 pencils

GREAT!!

"Si eres buen copy, presiona alt + F4"

ScottaY's picture
ScottaY
36 pencils

Lovely way to test the performance of this ad, brilliant idea.

Reality Check's picture
Reality Check
1799 pencils

Flawed but very original.

Guest's picture
Guest

Idea really shines, great work.

dollypoppin's picture
dollypoppin
1423 pencils

Brilliant idea -- saving money for more beer. :)

---------
"Nihil sub sole novum"

Anonymous Author's picture
Anonymous Author
1541 pencils

Does a screen shot of this post count?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

velle's picture
velle
1550 pencils

oy vey, THIS WORKS!!! excellente.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments