Advertisement

Billboards

Agency Network: 
Published/Aired: 
September 2008

Outdoor advertisment created by Leo Burnett, Canada for James Ready, within the category: Alcoholic Drinks.

Help us keep this beer a buck. Share our billboard.

Advertising Agency: Leo Burnett Toronto, Canada
Creative Director: Judy John
Creative Group Head / Art director: Paul Giannetta
Creative Group Head / Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico

Comments (23)

Log in or register to post comments
amin24e's picture
amin24e
Activity Score 127

not bad
Spark of creativity | http://www.felket.blogspot.com/

ADebutant's picture
ADebutant
Activity Score 266

so smart. eff! That's a great effort to build loyalty and brand presence.

"Our factories make cosmetics. We sell hope." -M.Factor

short shorts's picture
short shorts
Activity Score 109

Absolutely. I wonder if they took this idea into other media. It could be especially effective as a web banner or even a cheaply-produced radio spot.

http://shortshorts.tumblr.com/

Guest's picture
Guest

really really great

Guest's picture
Guest

date is wrong

NatalieM's picture
NatalieM
Activity Score 1685
Guest's picture
Guest

Wicked Idea.

Crisp One's picture
Crisp One
Activity Score 2005

awesome, Anthony & Steve has got my respect

dylank's picture
dylank
Activity Score 47

Great idea, WWF and Car magazine did a similar thing on radio, http://bestadsontv.com/radio_details.php?id=19053

Guest's picture
Guest

Yikes! So this idea has been done before.

Well, sucks for the team who worked on this.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Great way to sell a vehicle!

arvin's picture
arvin
Activity Score 341

Not bad thats it!
nothing great about it.

Guest's picture
Guest

"couldn't afford the whole billboard"? WTF? You've used the entire billboard to send across your message.

Guest's picture
Guest

Smart, lovely, timely thinking.

Guest's picture
Guest

Like it.

Guest's picture
Guest

Love it. Its not a gimmick billboard, its an idea.

bottleHeD's picture
bottleHeD
Activity Score 90

Did people actually pay to get messages up on that 'board?

maesepedro's picture
maesepedro
Activity Score 90

nice.

a "user generated content" campaign (god I hate that phrase) which actually has an idea beyond "how about you make our ad".

gmint7's picture
gmint7
Activity Score 2683

:::J:::

lilke it.
good branding!

:::J:::

gmint7's picture
gmint7
Activity Score 2683

:::J:::
oh.
almost like Jones Soda.

:::J:::

xiboong's picture
xiboong
Activity Score 6

this idea has been done before.

Guest's picture
Guest

Post a link to the original ad or go chug napalm nammer

Guest's picture
Guest

I don't think this is creativly amazing but from a production standpoint it's outstanding. How do you convince a studio you're not doing one billboard resized you want to do a hundred. How about the media buyer that has to search out 100 very specific billboard locations instead just doing their regular blanket buy. The account person who has to get the client to sign off on 100 different executions. Non of those people get thanks. Kudos to the people behind the scenes.

Advertisement