September 2008
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Also From This Campaign (1 items)

Help us keep this beer a buck. Share our billboard.

Advertising Agency: Leo Burnett Toronto, Canada
Creative Director: Judy John
Creative Group Head / Art director: Paul Giannetta
Creative Group Head / Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico

Comments (23)

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Highest Rated

Guest's picture

I don't think this is creativly amazing but from a production standpoint it's outstanding. How do you convince a studio you're not doing one billboard resized you want to do a hundred. How about the media buyer that has to search out 100 very specific billboard locations instead just doing their regular blanket buy. The account person who has to get the client to sign off on 100 different executions. Non of those people get thanks. Kudos to the people behind the scenes.