In keeping with Jack's obsession with craft each headline was hand painted onto untreated American Oak - the same wood Jack Daniel's still hand make their barrels from today. The finished wooden blocks were then photographed to make the final posters, with the 'making of' story documented and shared online.
Signwriters: Lynes & Co.
Outdoor advertisment created by Arnold, Australia for Jack Daniel's, within the category: Alcoholic Drinks.
Executive Creative Director: Tom Spicer
Art Directors: Luke Duggan, Darren Cole, Nic Adamovich
Copywriters: Helen Macdougall, Romy Smith
Group Account Director: Michael Stevenson
Account Director: Ian Hartley
Client Team Director: Nora Kate O’Connell
Agency Producer: Chris Hulsman
Photographer: Adrian Lander
Typographers / Designers: Darren Cole, Nic Adamovich
Account manager: Natalia Kowalczyk
Carpenter: Josh Pinkus
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Inside the Agency
What’s in a Name? Ugly Channels the Beauty of CreativityRead More