In keeping with Jack's obsession with craft each headline was hand painted onto untreated American Oak - the same wood Jack Daniel's still hand make their barrels from today. The finished wooden blocks were then photographed to make the final posters, with the 'making of' story documented and shared online.
Advertising Agency: Arnold Furnace, Australia
Executive Creative Director: Tom Spicer
Art Directors: Luke Duggan, Darren Cole, Nic Adamovich
Copywriters: Helen Macdougall, Romy Smith
Group Account Director: Michael Stevenson
Account Director: Ian Hartley
Client Team Director: Nora Kate O’Connell
Agency Producer: Chris Hulsman
Photographer: Adrian Lander
Typographers / Designers: Darren Cole, Nic Adamovich
Account manager: Natalia Kowalczyk
Signwriters: Lynes & Co.
Carpenter: Josh Pinkus