Description
The outdoor campaign, created by Leith, builds on the insight that consumers feel soft drinks w ith no sugar have a weaker taste. The creative which plays off this, features a series of outdoor posters with confusing headlines, supported by the line: “XTRA TASTE AND NO SUGAR, IT MAKES NO SENSE”.
This professional campaign titled 'Derek Sock Bandage The Ninth, Always Deploy Pudding Flaps...' was published in United States in November, 2016. It was created for the brand: IRN-BRU, by ad agency: The Leith Agency. This OOH Outdoor medium campaign is related to the Soft Drinks industry and contains 7 media assets. It was submitted over 7 years ago.
Credits
Advertising Agency: The Leith Agency, Edinburgh, Scotland
Creative Directors: Phil Evans, Troy Farnworth
Art Director: Robb McAulay
Copywriter: Brian Tonner
Account Director : Ed Brooke
Account Managers : Simon Burford, Tabby Blades
Planner: Vic Milne
