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International Spy Museum: Deep cover

In the world of espionage, an umbrella is a pistol, a pen a microphone and that quiet kid at Starbucks a KGB informant. Nothing is what it seems. Inviting the public to look through the eyes of a spy and question the seemingly normal world around them, Red Tettemer created a provocative piece of interactive media (check out the video attached). As pedestrians pass the unit, it detects their motion and transforms the clean-cut gentleman into three elaborate disguises: a longhaired drifter, an Indian woman and a well-aged senior citizen.

Advertising Agency: Red Tettemer, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Todd Taylor
Sr. Art Director: Todd Landaker
Sr. Copywriter: Cindy Boyer
Account Executive(s): Susan Fortin, Kelly Amatangelo
Photographer/Designer: John Sterling Ruth

13 comments

Misstree's picture
Misstree
425 pencils

WOW!! some great ambient this time around...first the fashion detector, now this! Niiiiiiccccceeee!

.............................

Not all who wander are lost.

atb2005's picture
atb2005
13567 pencils

One of the very best ambient stunts ever. :)

sirvan's picture
sirvan
29870 pencils

Ever? Really?

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

I take it you didn't like it. I would have been surprised if you did.

gmint7's picture
gmint7
2685 pencils

he's emphasizing "ever"
he meant it well : )

(i like this too. it's cool.)

:::J:::

Adaddicted's picture
Adaddicted
3435 pencils

:-))

withalltherespects

perromalo's picture
perromalo
429 pencils

good one.

Molecule's picture
Molecule
437 pencils

pretty neat use of gesture technology

Donald Draper's picture
Donald Draper
137 pencils

This is a nice one

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

I just love alternate media and media technology, God only knows what we'll have in 10 years...

Really cool though...

alexander_bickov's picture
alexander_bickov
3279 pencils

Wow. Great campaign

peterwbauman's picture
peterwbauman
107 pencils

great idea

camozzi's picture
camozzi
20 pencils

poor!

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