International Spy Museum: Deep cover

In the world of espionage, an umbrella is a pistol, a pen a microphone and that quiet kid at Starbucks a KGB informant. Nothing is what it seems. Inviting the public to look through the eyes of a spy and question the seemingly normal world around them, Red Tettemer created a provocative piece of interactive media (check out the video attached). As pedestrians pass the unit, it detects their motion and transforms the clean-cut gentleman into three elaborate disguises: a longhaired drifter, an Indian woman and a well-aged senior citizen.

Advertising Agency: Red Tettemer, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Todd Taylor
Sr. Art Director: Todd Landaker
Sr. Copywriter: Cindy Boyer
Account Executive(s): Susan Fortin, Kelly Amatangelo
Photographer/Designer: John Sterling Ruth