IKEA: Toybeast

Advertising Agency: DDB Germany, Dusseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Alexander Reiss, Oliver Kapusta
Copywriter: Dan Strasser
Account Supervisor: Stephen Kimpel
Art Buyer: Anette Gruetter
Art Directors: Dan Strasser, Danilo Farah
Photographer: Hans Stark
Post production: The Orange Apple

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12 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice campaign!

palls's picture
palls
164 pencils

good one

"selling is advertisment"

Guest's picture
Guest

awesome!!!

NatalieM's picture
NatalieM
1687 pencils

I love the monsters. These are on point!

-Natalie
http://www.nataliemarion.com

Guest's picture
Guest

When does the bus with those people arrive, who want to know that?

Guest's picture
Guest

nice campaign

kaceres's picture
kaceres
235 pencils

nice campaign, really nice

@Hazan_Ko

Guest's picture
Guest

:-) A fresh approach from IKEA. Nice thinking.

Guest's picture
Guest

I soooooo don't fucking get these.

Guest's picture
Guest

that's because they suck as advertisements. cute idea but it's not telling me why to buy a 50 dollar ikea shelf over a 10 dollar one from target.

Corbeen's picture
Corbeen
1070 pencils

What do you want to hear? its a poster not a brochure. ... What kind of comment is this? Watch tele shop than.

Guest's picture
Guest

If you don't know the value a brand can add to some bits of wood, or the value advertising can add to a brand, then I hope you do not work in a brand agency. Try retail advertising. More your speed perhaps. These ads are very good. They add value to the brand, and make it more desirable.

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