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IKEA: Toybeast

IKEA: Toybeast
Your rating: None Average: 7.6 (17 votes)

Advertising Agency: DDB Germany, Dusseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Alexander Reiss, Oliver Kapusta
Copywriter: Dan Strasser
Account Supervisor: Stephen Kimpel
Art Buyer: Anette Gruetter
Art Directors: Dan Strasser, Danilo Farah
Photographer: Hans Stark
Post production: The Orange Apple

12 Comments

LeeHarvey's picture 3087 pencils
9

Nice campaign!

palls's picture 164 pencils

good one

"selling is advertisment"

Guest's picture

awesome!!!

NatalieM's picture 1693 pencils

I love the monsters. These are on point!

-Natalie
http://www.nataliemarion.com

Guest's picture

When does the bus with those people arrive, who want to know that?

Guest's picture

nice campaign

kaceres's picture 231 pencils

nice campaign, really nice

Guest's picture

:-) A fresh approach from IKEA. Nice thinking.

Guest's picture

I soooooo don't fucking get these.

Guest's picture

that's because they suck as advertisements. cute idea but it's not telling me why to buy a 50 dollar ikea shelf over a 10 dollar one from target.

Corbeen's picture 989 pencils

What do you want to hear? its a poster not a brochure. ... What kind of comment is this? Watch tele shop than.

Guest's picture

If you don't know the value a brand can add to some bits of wood, or the value advertising can add to a brand, then I hope you do not work in a brand agency. Try retail advertising. More your speed perhaps. These ads are very good. They add value to the brand, and make it more desirable.

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