IKEA: Toybeast
Advertising Agency: DDB Germany, Dusseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Alexander Reiss, Oliver Kapusta
Copywriter: Dan Strasser
Account Supervisor: Stephen Kimpel
Art Buyer: Anette Gruetter
Art Directors: Dan Strasser, Danilo Farah
Photographer: Hans Stark
Post production: The Orange Apple


12 Comments
Nice campaign!
good one
"selling is advertisment"
awesome!!!
I love the monsters. These are on point!
-Natalie
http://www.nataliemarion.com
-Natalie
http://www.nataliemarion.com
When does the bus with those people arrive, who want to know that?
nice campaign
nice campaign, really nice
:-) A fresh approach from IKEA. Nice thinking.
I soooooo don't fucking get these.
that's because they suck as advertisements. cute idea but it's not telling me why to buy a 50 dollar ikea shelf over a 10 dollar one from target.
What do you want to hear? its a poster not a brochure. ... What kind of comment is this? Watch tele shop than.
If you don't know the value a brand can add to some bits of wood, or the value advertising can add to a brand, then I hope you do not work in a brand agency. Try retail advertising. More your speed perhaps. These ads are very good. They add value to the brand, and make it more desirable.