Ikea: Rack

Promote the new IKEA catalogue with lots of new products.
We used the existing architecture of the south station in Vienna. The box-looking windows of the frontside were converted into a giant EXPEDIT rack filled with new IKEA products. It’s size: 480 square meters.
The installation was realised for one month and was seen by more than 70,000 passengers daily. Traffic at the two IKEA stores in Vienna increased by 5.7% compared to the same period one year before.

Advertising Agency: DDB Berlin, Germany