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LEDshel

Agency: 
Published/Aired: 
May 2013

IKEA LEDshel

Description: 

We modified adshels around the city by swapping their regular neon tubes with IKEA's new range of LED lights.This way we made the product the medium and demonstrated that IKEA can turn ordinary things into something extra-ordinary.

Outdoor advertisment created by DDB, Austria for IKEA, within the category: House, Garden.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner
Art Director: Mike Nagy
Copywriters: Lukas Grossebner, Mike Nagy
Accountant: Anna Maria Pankiewicz
Production: MXR

Comments (8)

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Highest Rated

Gowri's picture
Gowri
Activity Score 8

execution is not that effective

morse's picture
morse
Activity Score 17691

It's good, but taking pictures? C'mon!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ceballos's picture
Ceballos
Activity Score 621

poor...

robinstam's picture
robinstam
Activity Score 215

I have to admit that the picture-taking-shots are lame (I hate it in every case movie), but I think this is a great idea.

uncertaintly's picture
uncertaintly
Activity Score 223

Great idea. Bad video.

kleenex's picture
kleenex
Activity Score 46931

not bad.

Meredith Singh's picture
Meredith Singh
Activity Score 407

Agreed, Nice idea. Video is so stupid.

VivianRaul's picture
VivianRaul
Activity Score 20620

Good job

Gowri's picture
Gowri
Activity Score 8

execution is not that effective

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