NewerOlder

IKEA: LEDshel

We modified adshels around the city by swapping their regular neon tubes with IKEA's new range of LED lights.This way we made the product the medium and demonstrated that IKEA can turn ordinary things into something extra-ordinary.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner
Art Director: Mike Nagy
Copywriters: Lukas Grossebner, Mike Nagy
Accountant: Anna Maria Pankiewicz
Production: MXR

Related videos by Shutterstock

8 comments

morse's picture
morse
15028 pencils

It's good, but taking pictures? C'mon!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ceballos's picture
Ceballos
625 pencils

poor...

robinstam's picture
robinstam
213 pencils

I have to admit that the picture-taking-shots are lame (I hate it in every case movie), but I think this is a great idea.

uncertaintly's picture
uncertaintly
225 pencils

Great idea. Bad video.

kleenex's picture
kleenex
25488 pencils

not bad.

Meredith Singh's picture
Meredith Singh
392 pencils

Agreed, Nice idea. Video is so stupid.

VivianRaul's picture
VivianRaul
20613 pencils

Good job

Gowri's picture
Gowri
8 pencils

execution is not that effective

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments