IKEA: Face, 3

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Media Agency: MEC
Reproduction/Retouch/Original: Factory F&B
Advertiser's Supervisor: Christine Eliasson


agraciotti's picture
22 pencils

wow. I'm back to the 90's

AdvMan's picture
299 pencils

That's Enough! That's Enoughhhh for this method
Bad work

İyi Reklam, Kötü Reklam

CJR785's picture
50 pencils

your annoying.

sneakyhands's picture
1857 pencils

i'm not getting 'diversity' from these ad the faces aren't very pretty when made of furniture.

Andrew Richardson's picture
Andrew Richardson

How do you NOT get diversity from this? The point isn't to make pretty models it's to showcase a product in a unique and interesting environment. This ad succeeds on multiple levels:

- Product display
- Connection of tagline to imagery.
- A concept that has to do with the client (this one is pretty rare... unfortunately)
- Beautiful execution of the concept.

Props for this ad campaign.

sneakyhands's picture
1857 pencils

oh, i definitely get that they're going for variety, but they used the word diversity, which is regularly used to describe a group of PEOPLE who don't all share the same ethnicity, culture, creed, etc.

as for the 'beautiful execution'... i'm going to have to disagree. i don't want to be harsh, but these aren't winning any beauty contests.

Guest commenter's picture
Guest commenter

Hey I have this really cool idea, let's make something out of something!

scarfinati's picture
837 pencils

“diversity…which is regularly used to describe a group of PEOPLE who don't all share the same ethnicity, culture, creed, etc”

Way to take the idea literally. So a store cant have a diverse selection of furniture? wft?

Guest's picture

This campaign is brilliant. The idea that I'm getting out of it is that people are different. They have different tastes. I think they're engaging and impactful. It's a campaign just made for this medium. Wouldn't work as print.

Death-defyingly simple. Make no mistake this will go all the way at Cannes.

dakfuzz23's picture
24 pencils

i think this one is a bit much.. the other one is much better

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