IKEA: Face, 2

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Media Agency: MEC
Reproduction/Retouch/Original: Factory F&B
Advertiser's Supervisor: Christine Eliasson


bunte's picture

hey dont nobody say bahh its been done. breakfast, music, sex have all been done so many times and still really do the trick. Like it!

LeeHarvey's picture
3045 pencils

Yep, waiting for the army of donesayers to arrive, but heck, I've never seen anything like it, and I like it! A lot!

AdvMan's picture
299 pencils

That's Enough! That's Enoughhhh for this method
Bad work

İyi Reklam, Kötü Reklam

LeeHarvey's picture
3045 pencils

Well, mister AdvMan, would you be so kind to explain what's so bad about this campaign?

STRTLRS's picture
1607 pencils

Very nice. Fits the brand very well and sells. That's really all it needs to do.


I think, therefore... yeah.

Guest commenter's picture
Guest commenter

AdvMan may not have the words to articulate what's bad (bad is probably too harsh a word, I'd say wrong or askew) about this campaign. It's the line. To speak of diversity in such a cmpaign...well...doesn't really fit, especially cause each ad shows one, particular individual. If you're a consumer and you only end up ever seeing one of these ads while the campaign runs, there goes the diversity idea. The idea should speak to the unique individual rather than the uniquely diverse public I think.

Something simple and reflective of the visual, like "Find your fit." or even just evolving one of their current lines "Ikea. Fits. You."

or something like that.

piedrogr's picture
41 pencils

may be not bad, but really boring (have seen and done this one so many times)

Guest's picture

People in the street may like it.

Guest's picture

AdvMan to talk to no purpose! Stupid!

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