AdvMan may not have the words to articulate what's bad (bad is probably too harsh a word, I'd say wrong or askew) about this campaign. It's the line. To speak of diversity in such a cmpaign...well...doesn't really fit, especially cause each ad shows one, particular individual. If you're a consumer and you only end up ever seeing one of these ads while the campaign runs, there goes the diversity idea. The idea should speak to the unique individual rather than the uniquely diverse public I think.
Something simple and reflective of the visual, like "Find your fit." or even just evolving one of their current lines "Ikea. Fits. You."
9 Comments
hey dont nobody say bahh its been done. breakfast, music, sex have all been done so many times and still really do the trick. Like it!
Yep, waiting for the army of donesayers to arrive, but heck, I've never seen anything like it, and I like it! A lot!
That's Enough! That's Enoughhhh for this method
Bad work
İyi Reklam, Kötü Reklam
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Well, mister AdvMan, would you be so kind to explain what's so bad about this campaign?
Very nice. Fits the brand very well and sells. That's really all it needs to do.
www.storytellerscreative.com
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AdvMan may not have the words to articulate what's bad (bad is probably too harsh a word, I'd say wrong or askew) about this campaign. It's the line. To speak of diversity in such a cmpaign...well...doesn't really fit, especially cause each ad shows one, particular individual. If you're a consumer and you only end up ever seeing one of these ads while the campaign runs, there goes the diversity idea. The idea should speak to the unique individual rather than the uniquely diverse public I think.
Something simple and reflective of the visual, like "Find your fit." or even just evolving one of their current lines "Ikea. Fits. You."
or something like that.
may be not bad, but really boring (have seen and done this one so many times)
People in the street may like it.
AdvMan to talk to no purpose! Stupid!