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Design your own life

Agency Network: 
Published/Aired: 
June 2009
Description: 

To show that IKEA furniture could fit in pretty much every home you place it in an IKEA sofa was hung in front of a billboard. Every few seconds the background changed, but the sofa remained the same.

Outdoor advertisment created by PnT, Netherlands for IKEA, within the category: House, Garden.

Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar

Comments (17)

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everartz's picture
everartz
Activity Score 7615

great...

but they say: when you are in a country where cows are more beautiful than women, then know that your in the Netherlands...
sorry just a joke :D

| everartz |

Leland's picture
Leland
Activity Score 95

Hilarious joke.

Guest's picture
Guest

huahuahuahuahua nice joke!... how bout new zealand then???

Guest's picture
Guest

I like it, I like it!! :)

Guest's picture
Guest

The room changes behind the couch? In that case very creative idea!!

Guest's picture
Guest

hmm...nice

Guest's picture
Guest

Designyourownlife.com isn't an Ikea website...

ivan's picture
ivan

They made a mistake with the url. It's fixed now.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Trivial ad

Guest's picture
Guest

this is a fake ad.

Blashyrkh's picture
Blashyrkh
Activity Score 32886

Seems only an idea on paper and a fake ad and website. And that couch with perspective is totally a joke.

Guest's picture
Guest

I think it's made by students. Creative idea though!

Guest's picture
Guest

Another example of someone using this site as a traffic driver to their site.

BobAdaholic's picture
BobAdaholic
Activity Score 44

good idea but less good executive

Guest's picture
Guest

nice

Guest's picture
Guest

good

Guest's picture
Guest

i have finally found this site

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