Ikea: Design your own life
To show that IKEA furniture could fit in pretty much every home you place it in an IKEA sofa was hung in front of a billboard. Every few seconds the background changed, but the sofa remained the same.
Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar
Released: June 2009


17 Comments
great...
but they say: when you are in a country where cows are more beautiful than women, then know that your in the Netherlands...
sorry just a joke :D
| Everartz |
Hilarious joke.
huahuahuahuahua nice joke!... how bout new zealand then???
I like it, I like it!! :)
The room changes behind the couch? In that case very creative idea!!
hmm...nice
Designyourownlife.com isn't an Ikea website...
They made a mistake with the url. It's fixed now.
Trivial ad
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
this is a fake ad.
Seems only an idea on paper and a fake ad and website. And that couch with perspective is totally a joke.
I think it's made by students. Creative idea though!
Another example of someone using this site as a traffic driver to their site.
good idea but less good executive
nice
good
i have finally found this site