Ikea: Design your own life

To show that IKEA furniture could fit in pretty much every home you place it in an IKEA sofa was hung in front of a billboard. Every few seconds the background changed, but the sofa remained the same.

Advertising Agency: PnT, Amsterdam, Netherlands
Art Director: Paul Stienen
Copywriter: Thijs Vrieselaar
Released: June 2009

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17 comments

everartz's picture
everartz
7611 pencils

great...

but they say: when you are in a country where cows are more beautiful than women, then know that your in the Netherlands...
sorry just a joke :D

| Everartz |

Leland's picture
Leland
95 pencils

Hilarious joke.

Guest's picture
Guest

huahuahuahuahua nice joke!... how bout new zealand then???

Guest's picture
Guest

I like it, I like it!! :)

Guest's picture
Guest

The room changes behind the couch? In that case very creative idea!!

Guest's picture
Guest

hmm...nice

Guest's picture
Guest

Designyourownlife.com isn't an Ikea website...

ivan's picture
ivan

They made a mistake with the url. It's fixed now.

Ivan Raszl, admin of AotW

alexander_bickov's picture
alexander_bickov
3279 pencils

Trivial ad

Guest's picture
Guest

this is a fake ad.

Blashyrkh's picture
Blashyrkh
32701 pencils

Seems only an idea on paper and a fake ad and website. And that couch with perspective is totally a joke.

Guest's picture
Guest

I think it's made by students. Creative idea though!

Guest's picture
Guest

Another example of someone using this site as a traffic driver to their site.

BobAdaholic's picture
BobAdaholic
44 pencils

good idea but less good executive

Guest's picture
Guest

nice

Guest's picture
Guest

good

Guest's picture
Guest

i have finally found this site

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