IKEA: Bookbeast

Advertising Agency: DDB Germany, Dusseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Alexander Reiss, Oliver Kapusta
Copywriter: Dan Strasser
Account Supervisor: Stephen Kimpel
Art Buyer: Anette Gruetter
Art Directors: Dan Strasser, Danilo Farah
Photographer: Hans Stark
Post production: The Orange Apple

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10 comments

Wordnerd's picture
Wordnerd
6662 pencils

Nice idea - but clothbeast is the clearest. i didn't get this one

rkdigital's picture
rkdigital
116 pencils

ha! so funny

nice idea, like it!

TRICKY's picture
TRICKY
3921 pencils

the campaign is a winner

The man who stops advertising to save money is like the man who stops the clock to save time

mpared's picture
mpared
562 pencils

funny ...really nice

NatalieM's picture
NatalieM
1687 pencils

Tame the beast! What a great idea. Though I would love a quirky headline, the imagery speaks.

-Natalie
http://www.nataliemarion.com

Guest's picture
Guest

Que puedes esperar de IKEA siempre lo mejor. Excelente idea
www.productopolis.com

Emran Hayat's picture
Emran Hayat
832 pencils

explain plz

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

It tells its own tale.

Corbeen's picture
Corbeen
1070 pencils

Very good. Bravo!

velle's picture
velle
1550 pencils

they should have put a piece of cheese at the bottom or something

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