IDBI Federal: Risky scaffolding

IDBI Termsurance offers insurance that is tailored to different risk profiles. Ogilvy and Mather Mumbai's challenge was to promote this unique life insurance plan and highlight it's key benefit - The flexibility to choose a cover that suits your risk.Most construction sites use bamboo scaffolding, which are know to be dangerous. The higher one climbs on the scaffolding the higher the risk. We identified these escalating-risk sites as an opportunity to demonstrate our message.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Copywriter: Sangeeta Lerner
Art Director: Rajeshwari Rao
Photographer: Shekhawat Himmat